5 Fabulous Fashion Photography Tips

The objective of fashion photography is to present clothing and fashion accessories in an enticing way to gain the interest of the potential buyer. These images are mostly used for advertising and fashion magazines and the setup styles vary from studio shots to exotic location shoots. Here is a compilation of useful tips to help you gain a foothold in the genre of fashion photography:

1. Explore what camera angles will work best to show off the garment or accessories – try moving around the scene instead of just staying in front of the model with the camera at eye level. A low camera viewpoint with an upward angle can have a different impression compared to a shot taken from a high angle.  This may call for crawling on the floor, stepping on a stool, moving closer to your subject or working at slanted angles to achieve a certain effect. Ponder on what the intent of the piece is and emphasize it with the use of perspective.

2. Be in control of the photo shoot – fashion images give the impression of authority and confidence and to show this, you must have a firm grasp of what you want from the models so you can direct them with confidence. Signs of stress and hesitation from you can negatively affect the models’ performance. Keep them comfortable and assured that you are a capable photographer. When preparing for a shoot, organize a list of what you want to shoot beforehand and practice the compositions that you have envisioned. Plan the materials and clothing needed for the shoot, make sure the location is ready for you to use, and make sure you advise your assistant and models of what you want to achieve in terms of poses in a manner that would make everyone involved aware of the direction you want to take.

3. Use lighting to enhance visual impact- lighting is essential in properly presenting the garment. You can go for straightforward, well lit scenes that show each and every detail of the fabric and cut and you can also use lighting creatively to create drama or mood. You will have more control with studio lights but ambient lighting (such as sunlight) in a location shoot can also be effectively used to illuminate the scene. 

4. Be familiar with model poses – be aware of the poses used in some of the more current issues of magazines to help keep you abreast of what’s relevant in the field. It may also inspire you to think of ideas you can use for your own work. Posing your models can be a difficult aspect to grasp and master but it’s always fun to experiment and try different poses. Body poses contorted in angles can add edginess to your image, not to mention emphasize the length of your model’s body.

5. Choose the ideal location – Studio shoots offer complete control since you can decide where everything should be positioned and how all it all comes together. On the other hand, location shoots can really add to the image such as by providing spectacular backgrounds or by including physical elements which the model can use to his or her advantage. For instance, if the garment is swimwear, you might prefer a location shoot at the nearby beach over a studio setup.

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Getting Into the Business of Photography

Just about anybody with a sharp eye for unique images, the right equipment and film and outstanding technical skills can create great photos. Making photography your main source of livelihood will take more than just knowing certain techniques and skills, you must have the proper mindset to make any business to work. For your business to be profitable and lucrative, it is also helpful to familiarize yourself with the legal, financial, administrative and marketing aspects of venturing into putting up your own photography business.

Photography is a broad and extensive professional field that can, more often than not, be very competitive. The competition spans from part-timers that freelance for the daily local newspaper to big wig photographers that command astronomical fees. One way to stand out in the crowd is to find your niche and be good at it. For example, by specializing in pet portraiture or wedding photography, there is a bigger chance potential clients will contact you since they know you are good in that particular area.

Working at home has its advantages. This enables you to work on a wider spectrum of subject matter such as fashion, portraiture, underwater, product and event photography. You can also do freelance work as a photo journalist for local or national or internationally syndicated newspapers and magazines. Working in a studio also has its perks. Your equipment will not take up your home space, customers can visit your studio and you can maintain your privacy, and there is a clear delineation between life at work and life at home.

Professional photography can be generally divided into two types: assignment photography and stock photography. Assignment photography can be any form or genre of photography whether it be portrait, product, food, advertising or event photography as long as it is a project given by the client. Most of the professional photographers work on assignment because it ensures that you will get paid either before or after the shoot. This, in a way, offers more financial security.

Alternatively, stock photography is taking photographs on the chance the image may be sold in the future. Usually when taking the perfect picture, you take several, if not dozens, of shots of any subject. These are called surplus photos, and they can be used in a number of other things, such as for newspapers, brochures, posters, calendars, web sites and many more. To save on expenses, a lot of clients opt to use stock photos instead of hiring a photographer for just this purpose. Since stock photos are often taken in a studio, you will be working in a controlled environment compared to assignment photography and there is more time for you to get your shots just right.

Whatever type of professional photography you plan on doing, just remember that the business aspect can be consuming and hectic, and you will have to work hard at it, as much as you have been doing in trying to capture those perfect shots. 

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