Deciding on what your specialty will be enables you to make a name for yourself in the market for commercial images. This will set your reputation as an expert in your chosen field. Concentrating on one type of field gives you the leverage of mastering all the techniques to create those masterful shots all clients look for.
Here are more examples of niches that you can consider getting yourself into:
1. Children playing – there are a lot of images of children already out in the market. By specializing in one particular thing that children do will help you concentrate in one specific need. It still allows for enough flexibility to penetrate the market’s need yet small enough to give you that edge in making a name for yourself by approaching a common subject with new ideas.
2. A photography technique- a niche can be many things, including a technique. Some techniques such as infrared photography or macro photography may require special tools to attain the effects that define the shot. By mastering a particular photographic technique, you also capture a specific market segment and their needs.
3. Ethnic groups – focusing on one particular ethnic group will allow you to familiarize yourself with customs and traditions. This will give you the opportunity to be at the right place at the right time whenever there is an event in a certain community to get the much coveted shots you need.
4. Seniors – life has always been portrayed by photographs and the market for people images cover newborns all the way up to the elderly. The market for young adults and adults are saturated but there are not enough images of the older generation. There will always be a demand for images of seniors as there is a demand for images of children.
5. A brand of car – car photographers are a dime a dozen, but a photographer that specializes in a particular type and make is not as common. For example you can specialize in Volkswagens or Mustangs.
6. Success – a common misconception about niches is that it always is a subject, when in fact it can also be a mood or an abstract concept. There is a never ending stream of clients searching for images that depict a particular idea, and success is one of the more salable ones. Think of different evocative ways to show success. Be creative and use you imagination.
7. Leaves – like water, leaves are also abundant and can make for very interesting subject matter. Using the different lighting and composition techniques will give this common subject more depth. Whether you are using leaves as the main subject or just as a minor element in a scene, you can be very creative and make money from them at the same time.
8. Water – this is a common element that can be magical in every way and can often be found in the most beautiful images such as waterfalls and ocean waves. You can manipulate water into various forms and use in camera techniques to make it appear frozen or in a silky blur of motion. From large quantities of water to the merest raindrop, you can use this element to create your own unique niche that will define your work.
Whether you are an event photographer who gets hired on assignment or a stock photographer who wants to be noticed in the photo stock sites, you can apply niche photography with much success. Whatever niche you choose, always remember to first check the market to ascertain that there is a viable demand. Practice and learn the skills to perfect the trade and you will surely make a name for yourself.
This entry was posted on Monday, March 28th, 2011 at 10:00 am and is filed under Articles, Business of Photography, Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: making money with photography, photography niches