How to Market and Sell Event Photographs


There are several ways to market your services. One of the easiest and cheapest ways to get the word out is by distributing flyers in full color with a few of your best photos covering a range of events and calling cards. Include details of the services you offer, your contact details and the address of your online portfolio for prospective clients to view the other samples of your work. Also include information that your images can be purchased online as stock photographs. 

Another easy and cost effective way to advertise your services is through social networking. By tapping into popular social media sites such as Facebook and Twitter, you can share updates and sample photos to a large number of people all at once. 

Selling your images is not as complicated as it seems. It’s a matter of knowing what your options are. Aside from the most obvious, which is being hired to take photographs for various functions and events, selling on-site prints at different events is one of the simplest ways to make extra money. Yet it holds the biggest potential and possibility since the advent of the world wide web, stock photography. 

As much as possible, establish yourself as an official photographer for an event and set up a booth with an assistant with tools such as a computer and printer to enable you to print out on-site photographs to allow other spectators and attendees to purchase your prints. Always make sure you give out calling cards and flyers to anyone that shows interest and could be a prospective client. 

There are literally a lot of online sites to choose from where you can upload your stock images and you’ll be amazed with just how much income an image can generate. It’s a lot easier nowadays, you don’t need special software to upload and sell images and you have the flexibility to choose just how flexible your copyright agreement with the various sites can be. Our site, PhotoStockPlus, specializes in events photography which makes it really easy and straightforward for both the photographer and the buyer.


PhotoStockPlus has an annual membership fee with lots of options to choose from on what type of membership you’d like to have. Usually this would include a 500MB printing account that can easily store about 10,000 images. We give periodic webinars that offer you tutorials on a range of topics that help you maximize the use of the site among other things. Aside from this, there’s a watermark tool that will identify your images as your own. It also offers continuous helpful weekly tips and tutorials related to the trade that will enhance your skills. 

Being an event photographer is not easy. But it offers you flexibility in your time, you’re your own boss, and you get to do what you love the most. There is so much potential in earning from photographing events, there is practically an event happening everyday. As long as you work hard, keep developing your skills, knowing what your clients want, and always do quality work. With all this, you can never go wrong.


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Quick Yet Effective Tips for Better Photography

The art of photography is loaded with thousands of tips to help you make your images look more appealing. Here are several suggestions you can follow to capture great looking shots:Do not forget you can also shoot in vertical format – the most common way to hold a camera is right side up which would mean a horizontal framing when taking a shot. But by turning the camera on its side, you shift the framing into a vertical format which can greatly affect the visual presentation of the scene. When shooting your subject, remember to try using the vertical framing to produce more composition options.

Move your camera angle to not include distracting background elements – when not in a studio setting, you may not have complete control over your surroundings. Certain background elements might appear distracting but cannot be removed from the setting. A trick to eliminate it from showing up in your frame is to angle your camera in such a way that the distraction is not within the lens’ line of vision. 

Be aware of shutter lag – shutter lag is the delayed recording of the image after clicking the shutter release button. This is a common issue with digital cameras compared to film although in the recent years, changes have been made to lessen this lag especially with high-end cameras. Be aware that when you press that shutter button, the response of the camera to take the shot may not be immediate. This could pose a problem for scenes with fast action such as sports photography since by the time the camera records the image, the moment most likely would have already slipped away. You can attempt to avoid this issue by anticipating the action in the scene so you can time yourself as to when to click the shutter button.

Do not be afraid to use creative blur – by default, compact cameras are designed to have as much of the scene in clear focus. This is great for regular snapshots where you would normally want the overall image to be sharp. There are times, however, when blurriness can make a photo more attractive and interesting. You can blur parts of an image by either using a big aperture size to create a shallow depth of field (if your camera allows exposure adjustments), or by using motion blur such as panning. Creative blur also makes fantastic abstract images.

Push yourself to be more unique – with the boom of digital photography is the thousands of people suddenly making photography a hobby or a business and multiply that with the thousands of images being made everyday and you get millions of photos being uploaded online or printed. Due to this sheer number of shots, it is very easy for many of them to come out looking very similar to each other. Cliché shots are overwhelming and the last thing you need is to shoot like the rest. Constantly strive to make your shots more creative, give them your special flair.

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Marketing Tips for Your Photography Business

Upon setting up your work scheme, it’s time to consider the best way to promote and sell your business and work. Advertising is an important aspect of any business and is responsible for generating profits for your business. Aside from advertising, you also have to place importance on building your reputation as well as researching and finding possible clients for your business. You have to allot time and energy at the beginning to market and get the word out about your business.

A proper market strategy is needed to know your main objectives to create facts about your specific target market. These include market size, sales potential, assessment of your competition, information on available competitive pricing and market practices.

To cite an example, your specialty might be nature and wildlife photography. This means your client base may consist of art directors and picture editors of travel magazines, nature magazines, basically anything related to clients who require these types of content. Start by creating a list of potential clients with this precise need and decide their levels of demand. 

Create a portfolio of your best work. It must cover the full range of your expertise and showcase your talent and versatility in your field. This will be the best example of your work for future clients and will be the deciding factor as to whether or not they will hire you.

Public relations and promotional strategies work hand in hand with any budding photography business. You can organize press releases to herald any significant achievement you have accomplished in your related field. Take full advantage of social network media such as Facebook or Twitter to do some self-promotion. Create a Facebook page where a large number of people can be updated about your business all at once. It would also be a great way for you to get feedback and support from your ‘followers.’

Socialize and create a network with buyers, existing clients and potential clients. You can even offer the use of your work to any local benefit for charity or non-profit organizations. Even offer your services to teach photography short courses or tutorials to get your name out in the community.

Another great way to increase publicity for your work is to give out prints of some of your images to galleries and museums. Also try to have a local establishment display your work such as a lobby or a waiting area as this would be beneficial in showcasing your talent to attract likely clients.

If your budget allows it, you can also use various advertising media to market your business.  You can try direct marketing, brochures, sponsorship and the like. This way you can reach a lot more prospective clients.

But there’s no better way to promote your business than by good old fashioned word of mouth. It’s the kind of advertising that achieves far better results in building a loyal client base based on your work. It assures you that all your clients who have spread the news of your business are satisfied customers and they freely recommend you to their friends and family. This is the most effective way of spreading the word.

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Shooting in Winter

During winter, the world is blanketed in white and entire landscapes change appearance. The temperature of the air also drops to the point where you have to take certain measures to keep warm. Shooting in winter can be challenging especially because you have to make sure your camera equipment is well protected. Not only must you concentrate on getting a great shot, but you must also be aware of how the winter conditions are affecting your gear during the shoot. The following are some tips on how to make use of this magical season to create breathtaking shots:

Take advantage of the winter sunrise/sunset – it is not only during the summers at the beach that you can capture great sunsets. Winter sunsets can be equally magnificent. Make sure you have spare batteries that are fully charged. Take a tripod along with you to avoid camera shake. Make sure you set up as early as possible because the winter sun can set earlier than usual.

Understand the properties of snow- natural lighting can add a magical touch to the beauty of snow. Snow can bounce light into every possible corner, like a giant light reflector. Aside from its reflective properties, it can also melt, clump up into formations, it can be shaped into snowmen or snowballs, and it is very cold. There are many ways of shooting snow as the subject, from capturing tiny snowflakes in mid-air, to frost formations on glass panes, to a soft snowy hillside. 

Have fun – snow can help you to loosen up your subjects who are camera shy. Have them play in the snow and take this opportunity to take great candid shots. This will also make them more relaxed. You can move away from them and zoom in on your subjects to give them more space, and try to capture them doing an activity such as having a snowball fight, making snow angels or building a snowman.

Make use of colors- the dramatic change snow brings to a scene can be used to your advantage. For example, bright clothes will stand out against the pristine white snow. Actually, any color would be accentuated since snow will act like a blank canvas. Unlike the colors of other seasons such as spring and autumn, be extra careful with your white balance because winter snow is predominantly white.

Shoot the trees – lush, green trees can turn barren in winter and branches there were once full of leaves are now stark and empty against the sky. Trees can be successfully used to enhance a landscape shot, whether it is a lonely looking tree against a vast expanse of white or a row of evergreens heavy with snow. 

Capture the atmosphere – winter shots can be very atmospheric since the environment can sometimes be unrecognizable when covered with a layer of snow. Fog can add to the misty soft look and an ordinary setting can suddenly be transformed into a fairytale scene. Photos that capture this winter atmosphere can trigger an emotional response from the viewer. 

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Essential Tips in Sports Photography

Sports photography is one of the most challenging fields in the craft. It has to capture the pure essence of victory and defeat among the athletes chosen as a subject. The image should be able to reflect the time spent in practice to the actual performance and the glory of winning and the bitterness of losing. The events in sports photography are not random occurrences and a sports photographer is always at the right place, at the right time and ready to capture a rare moment that can happen in an instant. It takes more than just being present with a camera at any major sports event. You’ll need cunning and a practiced eye as well.

Here are a few helpful tips in getting you started on your way to becoming an accomplished sports photographer:

Know your sport -you have to literally be familiar with the sport you plan on covering. It is necessary that you know more than just the basics of the sport, and ideally be well enough to play it yourself. It’s helpful to know the strategy and the rules of the game to know when athletes are performing considerably well. Knowing the sport you are covering means you are familiar with the structure of the game .It helps to be able to be in the athletes’ shoes and predict what next move is coming. As the saying goes, sports is not just about being physical, it’s a mind game as well. You constantly have to be at the edge of your seat anticipating every move to capture that one in a lifetime moment that could be in the annals of the game’s history.

Keep an eye out for the player that offers more potential to give you the perfect photograph – with everything happening so fast in every sports event, it’s difficult to keep abreast of everything that’s happening around you. Focus on specific players such as the crowd favorites to get some key shots, but don’t forget the rest of the team. Try to capture images periodically in between stretches of a given time. Don’t dwell on the good shots you missed, instead focus on what’s happening at the moment.

Get into the rhythm of the game. Learn to switch your attention from one player to the other. Keep to where the action is. Usually the best photos are captured during these moments. Once you fall into the rhythm, opportunities will just fall into your lap.

Know your equipment – whether it’s a professional sport event your watching or your child’s Karate match, make sure you come already acquainted with your camera. Practice makes perfect. You can learn valuable tidbits by volunteering your services at any relative or friends sporting event. So when the time comes that you’re going to start using your skills, you’ve got a lot packing.

For team sports, divide your attention between the key players and the other players. Every team member contributes to giving you the best images, that’s why it’s called a team sport; everyone contributes to the success of winning. 

Be prepared – always anticipate what could come next. Make sure you remove you lens cap, adjust your ISO setting, check your flash, check if your battery is fully charges, clean your lens, etc. Rare moments are just that, rare. In sports events, remember that you are not just a spectator, you may just be there to record one of the land mark moments that makes and athletes career and alter the history of sports forever.

Consider the weather conditions and prepare for either the glare of the sun, wetness of rain or the dampness of dew. Whatever may come, make sure your equipment won’t let you down.

A DSLR camera with a telephoto lens is a must for serious sports photography. A simple point and shoot camera just won’t cut it. It’s mainly for portrait shots and it would be handy for shots before and after the game. Fast moving shots are best captured by the former. A lot of people are frightened with the very thought of a DSLR camera. In actuality, it works pretty much the same way as any point and shoot camera when set in fully automatic. The main difference is, it offers a lot more flexibility in features and characteristics that you won’t get in a simple point and shoot.

Anticipate shutter lag – when you click on your shutter button, it may take a few milliseconds before the shutter moves and the image is recorded. This tiny span of time might cause you to miss capturing that crucial moment of action. Be very familiar with your camera beforehand so you can anticipate shutter lag and compensate for it during the event. It is often most obvious when you’re using the camera’s auto focus. To avoid this, use manual focus instead and half-press the shutter-release button so that the focus is locked on a certain area.

Shoot the fans – the audience is a huge part of the world of sports and more often than not, images of fans can provide a great glimpse into what the sporting event is all about. Whether it is a close up shot of a man rooting for his team or a large crowd in the bleachers, you can capture several instances of energy, excitement and tension.

Sports stir many emotions for the audience. The same goes for the images that you capture. They live long past the athletes themselves. It may well be the very core of an era. This is the type of impact you aim to achieve through your work. Whether it’s victory or defeat that you’ve captured, each image should inspire for many years to come.

Location and timing – luck has nothing to do with sports photography. Being at the right place, at the right time is already a given, it’s how you position yourself and how observant you are when it comes to anticipating what could happen next.

Don’t be shy when getting permission to get yourself in place to capture great shots. The worst thing that could happen is that they’ll say no. But it never hurts to ask. Not all side lines in every sports event is reserved for the media. For smaller sports events you have to learn to know where to position yourself for better access to those goals, three pointers or hole in ones.

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