Holiday Email Marketing Solutions!

The holiday season is around the corner and now is the ideal time to start marketing to that email list!

If you have been using the 'mandatory email login' feature for your event albums, you may export a list of email contacts you have collected thus far and market a highly effective end of the year special to these potential clients!

You can run an enticing and time sensitive offer by setting up a volume discount through your Photostockplus account!

We are currently offering a complete 'Email Marketing Assistance Package' for your first mailer campaign including all of the following:

  • Email Import to iContact
  • Custom Mailer Content
  • Branded Mailer Design
  • Gallery Discount Setup

For only $149, let our marketing experts help you decide on the proper promotion and take care of the complete set up and mailing of your first mailer campaign to assure a smooth email delivery without a glitch!

Take a look at the following mailer for an example of the quality you can expect letting us help you with your holiday promotion!

For more information or to place your order for the 'Complete Email Marketing Assistance Package', contact us today!

Please note that long term and more advanced email marketing strategy maintenance and implementation is also available. Please contact us for more details.


Have some HTML and marketing experience and want to run a mailer campaign on your own?

Photostockplus has partnered with iContact in order to help you send targeted visual HTML mailers (much like this one) to your email list and clients!

iContact makes email marketing easy with the help of templates and a straight forward platform providing you with detailed reporting and tracking for every message sent!

Use the links provided in this mailer, or click here for a special free trial offer!

We look forward to assisting you with an effective and profitable mailer strategy this holiday season!

Best regards.

Ilan Artzy

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Email Collection Forms

When shooting an event, you are surrounded by a pool of potential customers who are your exact target audience. If you want to maximize your potential profit from every shoot, you need to capitalize while in this circle of potential buyers.

With Photostockplus, you are given loads of marketing tools to help promote your business. “Email Collection Forms” are one of the simplest tools to incorporate into every shoot and can make the world of a difference to your bottom line.

These downloadable forms are put together for you to print and use at each event to collect as much contact information to as many potential buyers as possible so you can later market to these potential clients and inform them when the photos are available online after uploading the shoot to your Photostockplus account.

Email collection forms also help you build an email list which you can use to promote your latest albums or news about your business, send out exclusive invitations to private albums, promote limited time offers or discounted products and packages, and promote your business in any other way you see fit.

Use this guide to download and print out email collection forms to use at your next event:

  1. Go to and log into your account. If you are unsure how to log in, see Logging In.
  2. Click on the ”Marketing Tools” link in the left column. New options will now be available.
  3. Click on the ”Email Collection Forms” link.
  4. Within the content of the main window, you will find links to wedding specific email collection forms, a wedding mc announcement sheet, and generic email collection forms. Click on one of the links to download the form. A new pop up window will load prompting you to save or open the file.
  5. Save the form onto your hard drive. We suggest saving it to your desktop for easy access.
  6. Load the image file and print away!

Aside from email collection forms, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:

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Custom event specific welcome note (create unique marketing incentives)

Introducing the ability to add an event specific welcome note

If you are using our event email login feature and we certainly recommend you do… you already are building an email list and foundation to market your galleries. Aside from any marketing automation emails you have set to the email collection feature we always send an initial email to the registering user. That email includes a link to your gallery and details of any current promotions you are running. The new Welcome note feature makes is possible to add a custom note to that initial email. You may even want to add a custom coupon that ties in with a current promotion.  

Prompt clients at events to visit your online galleries
What's fun about this is you can prompt clients at onsite events to login online to get an early bird special offer. This provides incentive for your clients to find the online gallery and coupled with getting images online quickly, is a surefire way to increase sales. 

Easy activation

In order to activate a unique message on your event all you need to do is login to the event and hit "Edit". Scroll all the way to the bottom of the event and look for the following "Welcome Note"  field. You can add text and or include coupon codes here as well. The email is sent as soon as clients log into your gallery. Using this in conjunction with our new QR code generator is a great way to have clients get to your galleries early and receive further updates you might have in your marketing actions. 


Welcome note on events

Promote your events while the emotions are high!

The faster you post, the faster your clients view, the more sales you get from each event. 


Ilan Artzi – President

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Lab Alternative – Gov Grants to keep you rolling


wanted to do a quick follow up during this difficult time and provide some links to small business stimulus options. I have also posted my email from March 23rd below in case it was missed. Things are pretty crazy right now, but It is important to stay abreast of government programs and assistance that may be available to you. Its also important to maintain your website and be responsive to clients needs. We will get through this and how we conduct ourselves at this time may play a powerful role on how our clients interact with us in the future. 

The labs are currently not shipping orders, so you should be setting up self fulfill or digital download options.

It is important to make this switch now, as the labs are currently not able to remain active due to virus concerns and we are not sure when they will be able to start shipping physical products again. If you need help changing price groups or setting up a self fulfillment line please reach back to me. It's pretty straight forward to setup a new pricing group in the admin section with the  "Pricing" link in the blue left menu when logged in and then "Album Pricing" and switch to the new price group. Note that we do have bulk pricing for multi image downloads and this is a great way to incentivize larger digital download orders.
We are continuing to explore marketing opportunities

Many of our clients are running discount mailers for old digital files and seeing a flow of orders coming in. Right now people are home and are still engaging online. There is still money to be made. You can easily export emails from our backend in order to run mass mailers with companies like Mail chimp. They actually run free programs for list of under 2000 names. It's also a great time to work on marketing, design updates, social media, website text, automated email follow up strategies etc. I'll be sending more emails to elaborate on these ideas.

You need to plant seeds and continue your marketing
On our side we are working on an internal mass mailer program that we hope to be able to complete so you don't need to outsource your mass mailing down the road. It will have some really cool integrated functions that will make marketing a breeze.

Government loans and grants to look at:

Independent Photographers and small businesses. The pay check protection program probably applies to you. Make sure you take advantage of it. The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (due to likely high subscription, at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.

$10,000 emergency grant – no obligation to repay the grant
In general, all of the following entities that have suffered substantial economic injury caused by a disaster provided they were in existence on January 31, 2020: Businesses with fewer than 500 employeesCooperatives, ESOPs, and tribal small businesses with fewer than 500 employeesSole proprietorsindependent contractorsMost private nonprofits

Please feel free to email me back to share any ideas, opportunities or concerns that we can address. 

Ilan Artzi
Director of Operations


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Corona virus update – An important message to our high valued clients

An important message to our high valued clients,

The Corona virus is creating a new reality for all of us very quickly.

We have just been informed that our third party core lab is closed as of today until April 3rd and possibly longer.

We have options. Many of you already use our self fulfill platform and alternatively a full digital program can be put in place.

If you are using our partner lab, we urge you to implement a temporary new price group for digital and self fulfill products only. The world is going more digital and we already have many clients who have been successfully running pure digital delivery models.

Our core team has been working remotely together for over 15 years now and are available to assist you. If you want to discuss mailer strategies or need help implementing the digital pricing, please reach out to us. Clearly events are mostly shut down now but digital buying is still happening and some of our clients have already started doing marketing mailers and are seeing orders come in.

Going forward our thoughts are on putting together plans to help us come back stronger to help make up for lost gains. Many of you will likely have time to work on marketing concepts that may include how to bring in new business, how to maximize on current business and how to improve over all. Improving marketing and promotion services to allow for a market edge when the time comes. We like to hope it will be weeks ahead, but months are seeming more likely.

We have an entirely new email platform in development that will allow an amazing amount of power to our users. Feel free to reach out directly to me with this email and we can schedule a call if you would like to help in development. I am happy to discuss ideas you have and how we can maintain a competitive advantage when things come back to normal.

In the meantime stay safe. Stay positive and stay hopeful for a speedy recovery for all.

Ilan Artzi
Director of Operations

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Importance of Digital Post Processing

In the good old days of only film, most people who took photographs usually went to a photo store to have the negatives developed and the pictures printed. After clicking the shutter release button, they had no way of previewing the image, or further improving it in post processing.  Darkrooms were accessed usually by photography class students, professional photographers and serious hobbyists who had space in their house to maintain one.  Darkroom equipment was also expensive, which was another reason why photo editing was not very widespread among regular folks who just wanted to see what their photos looked like.

With the arrival of digital photography came the boom of digital post processing. Suddenly, the ‘darkroom’ could be accessed with the use of a computer and a photo editing software. With digital, one could now preview the image right after taking the shot and edit it in the convenience of a personal computer. The easy access to the digital darkroom and its cost effective effects on images spawned a massive wave of interest in post processing and people who used to get their prints in the camera shop could now dabble in photo editing and even printing. 

Digital post processing has given us the capability and the opportunity to take control of our images and how they can look from the time the shutter button is pressed to the final printed hard copy. If you like taking photos but haven’t tried your hand at digital post processing yet, here are some very valid reasons why you would want to:

1. You can remove photographic imperfections – scratches, sensor dust, little dark spots and other blemishes can be eliminated in a few short minutes. You can straighten your image’s horizon, fix its exposure, and remove background clutter.

2. You can enhance your images to make them more appealing – photo editing programs have loads of tools and filters to help you make your shot more attractive. Some programs such as Photoshop can even imitate the effects of expensive lenses and filters. You can brighten colors, add creative blur, sharpen edges, and do countless of other editing adjustments.

3. You can crop your photos – cropping allows you to play with the position of your subject in the frame. It also gives you an effective way to cut out unwanted sections at the sides of the frame. Do keep in mind to compose the shot as you would want it in-camera so that there is less need to crop off unnecessary elements. Cropping can be good for your image but it will also cut image pixels, thus making its size smaller with less room to work with when editing.

4. You can resize photos for faster online upload – sharing your images with loved ones and the rest of the world has significantly become easier with digital photography. Since the digital image size can be quite large with the higher megapixels your camera has, uploading to your email or a website can be a slow process. Not only that, if you send an image at full resolution, someone can copy it and then use it for their own gain without your permission. In Photoshop, you can resize your photo to a much smaller size such as 75kb, while maintaining good visual quality. The results are faster uploading and downloading in the internet. The smaller file size will also make photo thieves want it less since they will not be able to do much w a photo that has been resized to a much smaller scale. Whether you use digital post processing for basic and minor corrections, or you use it to make wonderful works of creative goodness, the choice is up to you.       

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Choosing the Perfect Photostock Plus Storefront

It is safe to say that photography is all about visual imagery and presentation is necessary to entice people to go to your site and browse around. Your photographs may be exceptional but if the package in which they are displayed is unsightly, it can be assumed that potential buyers will be put off and look somewhere else.  Photostock Plus offers varieties of website templates called ‘storefronts’ which have been created to showcase members’ photographs for selling purposes. Although each storefront template is special in its own way, finding that perfect storefront that matches your personality as well as your photographs can be a challenge. A fun challenge, nevertheless.

After going to ‘my account’ and clicking ‘customize website’, click the ‘select a store template’ button and it will open a window to several template options. Currently there are 47 designs but more are being created. Twenty six of those templates are available only to gold members, which is another great reason why you should upgrade if you haven’t yet.

You could break your options down first to templates with light colored background or dark background. Would your photographs appear more striking set against a black backdrop? Do they look more pleasing to the eye if a lighter color were used? If you prefer more color, why not try the pink or green template and see if that works best. There are templates with sports motifs, nature themes, and even love designs which is perfect if you are a wedding photographer. There are elegant and classy templates such as the Parchemin, and simple yet stunning ones such as ‘White Harmony’.

You may place a title for your storefront such as your company name or your website address. The header content is a great way to provide information about what your page is all about. A short but informative sentence would be enough to hook buyers into lingering. The content section is where you would want to describe yourself a little bit more, here you can add extra information that you feel the buyers should know. Both the header and the content section have the added feature of allowing you to include HTML or flash code to further personalize your page. You may also add an invoice note which will appear in the customer’s invoice.

Photoshop Plus has thought of everything to make the buyer’s experience a pleasant one. You have the choice of adding slideshow music with a wide selection of melodies to fully enhance your storefront’s appeal. You may also show your pricing group if you like. To further customize your page, you may have event albums open in a new window, enable comments on your photos, and have the site send you an email when you receive a comment.

Take some time to choose and customize your storefront to fully maximize the potential of site traffic and buyer patronage. 

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The Advantages of Watermarking Your Photos

If you post your photos in the internet or email them to others, these images are at the risk of being copied without your permission. One deterrent to scare people away from stealing your shots is to place a watermark on your image. It can also provide information that would benefit the people you want to share your image with.

A watermark is an obvious text or logo that has been superimposed on an image. There are many types of watermarks and here are a few:

Generic text – this kind of watermark does not give any detailed information about you. For example, it can simply say ‘Do not copy’ or ‘Sample’.

Specific text – your watermark can also be used to identify you or the photograph in some way, such as your name or your website name.

Image – instead of text, an icon or logo may be used as a watermark for your image. This looks a bit more complex than a simple text but you just need to make the image watermark once and then apply it to all your photos. It is a great watermark if you have a business logo.

Copyright © – this is very often used because it tells everyone that you have placed copyright protection over the image. Although some will try to get a way around it by cropping out the watermark, or by removing it with a photo editing program, it does raise a red flag that you’re on the lookout to make sure your images are not stolen.

Embedded – this type of watermark is found in the image file data, rather than being displayed on the image itself. The advantage of this is that there is no visible watermark that may detract the viewer from fully appreciating the shot. However, embedded watermarking is not free and you would need to purchase a software or program if you prefer to use that method.

Many photographers do not like to add a visible watermark to their image because it covers a portion of the shot, even if it is transparent, and it can disrupt the concentration of the viewer. However, having a watermark is good practice especially if you are into online commercial photography. If you would notice, all photo stock sites have their or the photographer’s watermark shown very obviously and covering most of the frame in the images that have been uploaded to the site. These images are often in full resolution and what the customer would get once the watermark is removed. By stamping the image with a huge and blatant watermark, it will be difficult for an online thief to get rid off it.

If you simply want to share your photos online without the intent to sell them, you can upload a low resolution copy with a watermark at the bottom corner. Low res images can still look great online but will be small in size if they were printed. Also, it will be harder for an online thief to just crop out the watermark at the edge of the shot because they might also crop out an important element in the image.

Watermarking an image is a matter of personal preference and is not a fool-proof method to protect your images but it will certainly make others think twice before attempting to download and use your image without your consent.

There are many ways to add a watermark, from adding it through photo editing, to purchasing watermarking software that can watermark batches of photos all at once. In this article, we will be using Adobe Photoshop CS2 to add a text watermark to an image.

There are a few important things to remember before placing a watermark:

Keep the original images. Store them in a secure folder so there is no chance they will accidentally be saved over once your start photo editing.

Make copies for watermarking. Save them in a separate folder so they will be easy to find and access.

Decide whether you want to watermark your images as a batch or one at a time. If you have loads of photos, it would be more convenient to batch watermark them. However, you will not have complete control over the watermark’s exact placement compared to if you were doing them individually.

Decide on what your watermark will look like. Experiment with its size, opacity, and its location in the image. The more obvious and bigger the watermark, the better it is for security reasons. But the downside is it could cover much of the shot and also spoil the impact of the image.  Try to find a balance by making the watermark visible but not intrusive.

Adding a watermark in Photoshop is quick and easy and it won’t take up much of your time at all.

Here are the basic steps:

1. Open your image, make a copy layer and then click on the Type tool. Type in your copyright symbol © (keyboard shortcut is Alt + 0169 if you’re using Windows and Option-G if you’re using Mac) and your desired text.

 2. While still using the Type tool, you can highlight the entire text and choose the desired color, font and size.

 3.  The text will appear as a solid color so if you want to make it blend more with the image, it has to look less opaque. Click on Layer > Layer Style > Blending Options and drag the slider of the opacity bar to make the text more transparent (see screenshot).

 4. Once you’re satisfied with its opacity, click on the Move tool and drag the watermark to the desired spot in your image.

 5. Save the watermarked copy image.


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5 Paid iPhone Photo Apps Guaranteed to Add Pizzazz to Your Shot

You might feel overwhelmed with the number of photo apps in the iPhone App Store. I know I was, so I did some research and downloaded some (okay, a lot) of photo apps in my quest to search for the perfect photo app that has everything I wanted and needed. After some time I realized there is no such perfect photo app. However, there are some which can do only a few things but do them extremely well. Here are five paid iPhone photo apps which I tested and now can’t do without. They are well worth the price of a few dollars for they greatly boost the bland shots I’m getting from my iPhone 2MP camera.

1.  SwankoLab ($1.99) – long before anyone could conceive of the idea of digital processing, the photographer’s darkroom existed. It was a place of alchemy where images appeared from blank paper or plastic film with the use of chemicals. Darkroom magic has been recreated with the SwankoLab app. The visuals are very appealing with the rich dark wooden shelf that holds various chemicals which you can mix unto the processing tray below. Experiment with eight various formulas and watch your images materialize in different effects depending on which chemicals you chose. Nine more chemicals are available with an additional one time $1.99 subscription fee. Not bad at all considering the number of combinations you can use.

2.  Hipstamatic ($1.99) – From the creators of SwankoLab is a camera replacement app which allows you to imitate vintage toy lenses such as the John S lens and the Kaimal Mark II lens. You can also choose from a variety of lenses and flash settings, all with just a flick of your finger. When you open the app, the screen displays an image which simulates the back (or front, if you press the flip icon) of an analog camera, including a small square viewfinder. This viewfinder is not precise, so what you see is not usually what you get. The experience of this randomness adds to the appeal of the app. You will have to take a picture for the app to be used, unlike some photo apps where you can use images already saved in your photo library. Hipstamatic saves the images in a square format and the results from the filters can be very moody and unique. More filters and lenses are available in what is called ‘HipstaPaks’ which you can purchase from within the app.

3.  Photo Forge ($2.99) – if you’re looking for a photo editing app which will answer most of your needs, then this could be it. This app packs quite a punch, having extensive features to help tweak your image to your satisfaction. It offers very useful adjustment tools such as the unsharp mask, crop tool, levels and RGB curves. It also has several effects such as Lomo, Dreamy and Vignette. On top of that, it provides illustration tools as well such as brushes with color and transparency options.

4.  CameraBag ($1.99) – this camera replacement app simulates several effects that you would get from various cameras and lenses.  These presets vary from Helga, to Colorcross to Fisheye. You may take a picture or get one from your camera roll or photo library. To change the effect, just swipe your finger left or right and you’ll immediately see the various results. What could be easier than that?

5.  Best Camera ($2.99) – what better iPhone photo app developer than a professional photographer?  When Chase Jarvis decided to make an app, he wanted to make sure it did everything an iPhoneographer was looking for.  You can use Best Camera to take a picture, edit it using 14 presets, and then upload it straight to Facebook, Twitter, Flickr, website or to your email. That’s quite a lot of features in one app, which makes this one of the top rated photo apps in the App Store.

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Self Fulfilment Products and Orders FAQ

Here is a short list of frequently asked questions about self fulfilment products and orders we have received from our members. If you have a question related to self fulfilment products that is not in the list below, please don’t hesitate to contact us.


Q: What is Photostockplus’ commission on self fulfilment orders?

A: In short and including processing – 18.25%. With regular products offered through Photostockplus, there is a product cost and separate mark up which you set to make up a total (gross) figure. On regular orders, we take a 15% commission off of the mark up of products only. There is an additional 3.25% processing fee applied to the total (gross) amount of the order. For self fulfillment products however, our cost will always be set as $0 and therefore, the total (gross) amount for your product will be the mark up you set so essentially, we take 15% commission plus a 3.25% processing fee on all self fulfillment orders.


Q: What happens when someone places an order for self fulfillment products only?

A: If a client places an order for self fulfillment products only, once the payment is approved, we will send you an email confirmation and work order which includes the images the client has selected, the products ordered, the client’s contact details and shipping address along with any additional notes the client has included. It is then up to you to fulfill (make and ship) the order.


Q: What happens when someone places an order including both self fulfillment products and non self fulfillment (regular) products?

A: As the photographer, you will receive an email confirmation and photo upload request for the products in the order that are not self fulfill along with a notice through your Photoloader tool to upload the full size, high resolution images needed for the products. Once all images required for the non self fulfill portion of the order have been uploaded and the client’s payment has been approved, you will receive a separate email confirmation and work order with the complete details of the self fulfillment part of the order including the images they have selected, the products ordered, the client’s contact details and shipping address along with any additional notes the client has included. It is then up to you to fulfill (make and ship) the self fulfillment part of the order while we handle the fulfillment of the other products as usual.


Q: Who handles the customer service for self fulfillment products?

A: As these are custom self fulfillment products, you are responsible for the related customer service inquiries. If we receive emails about these products or a client’s self fulfillment product order, we will forward the inquiry to you directly. We recommend having a clear and updated contact page through your storefront to provide your clients with the most accurate contact details you can, as well as adding a custom note to all invoices including your contact details and any other relevant information.

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