Lab Alternative – Gov Grants to keep you rolling

Hi,

wanted to do a quick follow up during this difficult time and provide some links to small business stimulus options. I have also posted my email from March 23rd below in case it was missed. Things are pretty crazy right now, but It is important to stay abreast of government programs and assistance that may be available to you. Its also important to maintain your website and be responsive to clients needs. We will get through this and how we conduct ourselves at this time may play a powerful role on how our clients interact with us in the future. 

The labs are currently not shipping orders, so you should be setting up self fulfill or digital download options.

It is important to make this switch now, as the labs are currently not able to remain active due to virus concerns and we are not sure when they will be able to start shipping physical products again. If you need help changing price groups or setting up a self fulfillment line please reach back to me. It's pretty straight forward to setup a new pricing group in the admin section with the  "Pricing" link in the blue left menu when logged in and then "Album Pricing" and switch to the new price group. Note that we do have bulk pricing for multi image downloads and this is a great way to incentivize larger digital download orders.
 
We are continuing to explore marketing opportunities

Many of our clients are running discount mailers for old digital files and seeing a flow of orders coming in. Right now people are home and are still engaging online. There is still money to be made. You can easily export emails from our backend in order to run mass mailers with companies like Mail chimp. They actually run free programs for list of under 2000 names. It's also a great time to work on marketing, design updates, social media, website text, automated email follow up strategies etc. I'll be sending more emails to elaborate on these ideas.

You need to plant seeds and continue your marketing
On our side we are working on an internal mass mailer program that we hope to be able to complete so you don't need to outsource your mass mailing down the road. It will have some really cool integrated functions that will make marketing a breeze.

Government loans and grants to look at:
 

Independent Photographers and small businesses. The pay check protection program probably applies to you. Make sure you take advantage of it. The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (due to likely high subscription, at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.

$10,000 emergency grant – no obligation to repay the grant
In general, all of the following entities that have suffered substantial economic injury caused by a disaster provided they were in existence on January 31, 2020: Businesses with fewer than 500 employeesCooperatives, ESOPs, and tribal small businesses with fewer than 500 employeesSole proprietorsindependent contractorsMost private nonprofits

 
Please feel free to email me back to share any ideas, opportunities or concerns that we can address. 

Ilan Artzi
Director of Operations

 


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Corona virus update – An important message to our high valued clients

An important message to our high valued clients,

The Corona virus is creating a new reality for all of us very quickly.

We have just been informed that our third party core lab is closed as of today until April 3rd and possibly longer.

We have options. Many of you already use our self fulfill platform and alternatively a full digital program can be put in place.

If you are using our partner lab, we urge you to implement a temporary new price group for digital and self fulfill products only. The world is going more digital and we already have many clients who have been successfully running pure digital delivery models.

Our core team has been working remotely together for over 15 years now and are available to assist you. If you want to discuss mailer strategies or need help implementing the digital pricing, please reach out to us. Clearly events are mostly shut down now but digital buying is still happening and some of our clients have already started doing marketing mailers and are seeing orders come in.

Going forward our thoughts are on putting together plans to help us come back stronger to help make up for lost gains. Many of you will likely have time to work on marketing concepts that may include how to bring in new business, how to maximize on current business and how to improve over all. Improving marketing and promotion services to allow for a market edge when the time comes. We like to hope it will be weeks ahead, but months are seeming more likely.

We have an entirely new email platform in development that will allow an amazing amount of power to our users. Feel free to reach out directly to me with this email and we can schedule a call if you would like to help in development. I am happy to discuss ideas you have and how we can maintain a competitive advantage when things come back to normal.

In the meantime stay safe. Stay positive and stay hopeful for a speedy recovery for all.

Ilan Artzi
Director of Operations


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New Holiday eCards Available!

The holiday season is here! While the time off, superb food and great company await, why not send out a holiday eCard from your Photostockplus account wishing a great holiday season to your clients and loved ones!

We have 2 brand new Holiday themed eCards available for you just in time for the holidays:

ecard1 New Holiday eCards Available! ecard2 New Holiday eCards Available!

To send an eCard with a custom holiday message through your account, follow this quick tutorial for a step by step guide:

http://community.photostockplus.com/tutorial/marketing-tools/e-cards/

Now is the time so get cracking and send out those holiday eCards!

President
Ilan Artzy


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Holiday Email Marketing Solutions!

title9 Holiday Email Marketing Solutions!

The holiday season is around the corner and now is the ideal time to start marketing to that email list!

If you have been using the 'mandatory email login' feature for your event albums, you may export a list of email contacts you have collected thus far and market a highly effective end of the year special to these potential clients!

title8 Holiday Email Marketing Solutions!

You can run an enticing and time sensitive offer by setting up a volume discount through your Photostockplus account!


title4 Holiday Email Marketing Solutions!

We are currently offering a complete 'Email Marketing Assistance Package' for your first mailer campaign including all of the following:

  • Email Import to iContact
  • Custom Mailer Content
  • Branded Mailer Design
  • Gallery Discount Setup

For only $149, let our marketing experts help you decide on the proper promotion and take care of the complete set up and mailing of your first mailer campaign to assure a smooth email delivery without a glitch!

contactus Holiday Email Marketing Solutions!

Take a look at the following mailer for an example of the quality you can expect letting us help you with your holiday promotion!

holidaymailer2010gen Holiday Email Marketing Solutions!

For more information or to place your order for the 'Complete Email Marketing Assistance Package', contact us today!

Please note that long term and more advanced email marketing strategy maintenance and implementation is also available. Please contact us for more details.

 

title31 Holiday Email Marketing Solutions!

Have some HTML and marketing experience and want to run a mailer campaign on your own?

Photostockplus has partnered with iContact in order to help you send targeted visual HTML mailers (much like this one) to your email list and clients!

icontact Holiday Email Marketing Solutions!

iContact makes email marketing easy with the help of templates and a straight forward platform providing you with detailed reporting and tracking for every message sent!

Use the links provided in this mailer, or click here for a special free trial offer!

We look forward to assisting you with an effective and profitable mailer strategy this holiday season!

Best regards.

Ilan Artzy
President


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3 New Storefront Templates Available!

3 brand new gold storefront templates are now available for you to use for your next event or even give your current storefront or existing event and stock albums a breath of fresh air. Take a look!

 

New Gold Template – Royal Classic

 

 newtemplate royalr 3 New Storefront Templates Available!

 

New Gold Template – Racing

 

 newtemplate racing 3 New Storefront Templates Available!

 

New Gold Template – Torn (red)

 

 newtemplate tornred 3 New Storefront Templates Available!

To change your storefront or an exisiting event or stock album template, you may visit our Storefront Tutorial page where you will find links and guides to help you apply different templates to your albums as well as edit details of each template, giving them your own personal touch!

Enjoy the new gold templates and stay tuned for more great additions and updates!

 

Ilan Artzy
President


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Notification – Improved Featured Product Display on Galleries Live Tomorrow

The featured products feature had always been a popular marketing tool for our members. For those a little unfamiliar with the tool, within the pricing section of your account, you have the ability to assign up to 6 featured products for each of your custom pricing groups (which you then apply to any album you wish). When featured products are assigned, while a customer is visiting your online gallery, these featured products are displayed above the image to entice clients to purchase these products. Think of it as planting a sales seed, or making your clients aware of a product or products that they may not have otherwise thought of purchasing.

You have the ability to choose up to 6 different products; image downloads, memory mates, custom posters, museum prints, you name it. As a customer, these displayed featured products can then be added to their shopping cart in one click. In this respect, there will be no change in the marketing tool. Where the improvemnet comes in is how these featured products will be displayed as of tomorrow. Take a look …

 

Original – Text only

PSP Blog FtrProd1 Notification   Improved Featured Product Display on Galleries Live Tomorrow

 

New – Including Thumbnails

PSP Blog FtrProd2 Notification   Improved Featured Product Display on Galleries Live Tomorrow

 

Originally, featured products were displayed on your gallery above the image using text only. Though the area these featured products occupied was minimal, globally, photographers who used this marketing feature next to those who did not showed a higher average client order.

Taking the above into consideration, we will be increasing the visibilty of featured products by providing thumbnail images of the products you are featuring in addition to the regular text. This area will be more than twice as large, visually more appealing, and as many online marketing studies have proven time and time again, the more visual space you devote to a product, the more awareness a client will have of the available product resulting in an increase of sales.

This change will be automatic and will take place tomorrow. You do not need to opt in or change any settings through your account.

If you prefer the original text only version of the featured product display, an option will be available through the featured product section of your account where you may switch between the 2 display modes at anytime.

For comeplete details on how to assign or remove featured products from your galleries, or how to switch back from the new display to the original text version, please visit our Featured Products tutorial page.

As always, to recieve these updates as they are available, the best way is to follow us through Twitter or Facebook.

Enjoy the new feature and stay tuned for a lot more goodies and developments in the next little bit.

Ilan Artzy
President


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New Payment Method Option – Discover Card

We are constantly optimizing our service and making sure your client's shopping experience goes as smooth as possible. Something we would like to avoid is having your clients run through the order process only to end up at the payment stage with their prefered method of payment missing from the list. Happened to me online once and I have to say, I was far from enthusiastic settling for an alternative.

With prevention in mind, we have added an all new payment method option for your clients; the Discover card:

200910 discover card New Payment Method Option   Discover Card

210910 methods of payment New Payment Method Option   Discover Card

Of course, the 'standard' payment methods are available as well; Visa, Mastercard, Amex, PayPal. 

More updates and some great photography articles coming so stay tuned!

Ilan Artzy
President


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New 4×8 Card and 5×7 Folded Card Templates!

We have seen 4×8 cards and 5×7 folded cards selling like hot cakes lately and so, we wanted to provide you with brand new themes for you and your clients to enjoy!

This brand new batch of templates which are now available focus on the 'birthday', 'hanukkah', and 'halloween' theme. Take a look!

 

5x7 comp w girl New 4x8 Card and 5x7 Folded Card Templates!

 

Hope you enjoy the new additions. We will be working on quite a few other goodies in the next little bit so if you haven't yet, be sure to follow us through Twitter, Facebook, or subscribe to our RSS feed for all of the updates!

Ilan Artzy
President


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2 New Storefront Templates Available!

It is important to constantly update and visually excite your audience through your photography but as a website owner, it is equally important to do so through your storefront and website. A simple template change can give your clients the impression of a complete website make-over when all you really need to do is click on a few buttons through your Photostockplus account!

We have added 2 brand new gold storefront templates for you to use for your next event gallery or storefront and dam do they look good!

 

New Gold Template – Artistic White

 

 Storefront White 160910 2 New Storefront Templates Available!

 

New Gold Template – Surf

 

 Storefront Windsurfing 160910 2 New Storefront Templates Available!

To change your storefront website template, simply log in to your account, head on over to "My Account", "Customize Website", and simply select a new template! The same can be done to any individual event gallery by heading to the gallery you would like to change and clicking on "Edit Event".

Hope you enjoy the new templates and stay tuned for a few more updates and goodies in a little bit!

 

Ilan Artzy
President


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Webinar Series – Photo Sales Training – Recordings Now Available!

During the past few months, we have been running a free online training webinar series hosted by our head of marketing and sales; Andrew Fishman. The series is comprised of the following 4 main webinars: 

  • Introduction to Photostockplus
  • Advanced Event Marketing
  • Stock Sales Training
  • Sel Fullfilment & Template Management

The response has been simply overwhelming and we thank you!

While we will keep providing these free live webinars which you may register for through our dedicated webinar page, for your conveniance, we have uploaded a few recordings of previous live webinars which you may now view at any time! These recordings are available through our webinar page within their dedicated sections as highlighted below.

200910 webinar recordings Webinar Series   Photo Sales Training   Recordings Now Available!

 

So go ahead, visit our webinar page, click on a video and see why our webinar series has been considered a secret weapon to many photographers who have increased their online photo sales!

If you have additional questions or require additional clarification on any feature of your account, feel free to contact us any time, or sit in a live webinar where you will have the opportunity to ask our presenter any questions you may have for a live demonstration.

Enjoy the new videos!

Ilan Artzy
President


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