Ilan Artzy « PhotoStockPlus

Oct/20

Custom event specific welcome note (create unique marketing incentives)

By Ilan Artzy

Introducing the ability to add an event specific welcome note

If you are using our event email login feature and we certainly recommend you do… you already are building an email list and foundation to market your galleries. Aside from any marketing automation emails you have set to the email collection feature we always send an initial email to the registering user. That email includes a link to your gallery and details of any current promotions you are running. The new Welcome note feature makes is possible to add a custom note to that initial email. You may even want to add a custom coupon that ties in with a current promotion.

Prompt clients at events to visit your online galleries
What's fun about this is you can prompt clients at onsite events to login online to get an early bird special offer. This provides incentive for your clients to find the online gallery and coupled with getting images online quickly, is a surefire way to increase sales.

Easy activation

In order to activate a unique message on your event all you need to do is login to the event and hit "Edit". Scroll all the way to the bottom of the event and look for the following "Welcome Note" field. You can add text and or include coupon codes here as well. The email is sent as soon as clients log into your gallery. Using this in conjunction with our new QR code generator is a great way to have clients get to your galleries early and receive further updates you might have in your marketing actions.

Welcome note on events

Promote your events while the emotions are high!

The faster you post, the faster your clients view, the more sales you get from each event.

Ilan Artzi – President

www.photoeventplus.com

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Tags: Photography welcome message

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Oct/20

New Copyright Notice and acceptance Feature

By Ilan Artzy

Customizable Copyright Notice before viewing galleries

We have a new feature that enables you to create a custom copyright notice that is shown to clients before entering your gallery. Clients can be prompted to accept the terms in order to view your gallery. Image theft can be innocent but it is most likely worthwhile to let people know that your living depends on their purchases.

Since the United States joined the Berne Convention, effective March 1, 1989, no formal notice requirement or © is mandatory for works to be protected under U.S. law. While technically U.S. law no longer requires the use of a copyright notice, there are benefits for doing so. Use of a copyright puts everyone on notice that a work is protected by copyright. If your work is infringed, if the work carries a proper notice, it’s very hard for that person to claim that they didn’t know the work was protected copyright.

The copyright notice generally consists of three elements:

The symbol © (the letter C in a circle), or the word "Copyright" or the abbreviation "Copr.";
The year of first publication of the work; and
The name of the owner of copyright in the work.

Example copyright notice

All images on this site are protected by U.S. copyright laws and are the property of ___________. All rights are reserved.

You are respectfully reminded that any unauthorized copying of these images is a criminal offense.
Our photography equipment and time are very valuable. We make a living Selling pictures, not Taking pictures. Please enjoy viewing the images here but do not copy or reproduce any images by any means without a purchase or written permission.

Please respect our work and the law. We pursue copyright theft violations.

Additional text possibility

The copyright owner, under certain circumstances, may elect statutory damages that permit a court to award damages from $750 up to $30,000, per work and increase the amount of damages up to $150,000 if willful infringement is found.

Please contact our customer support if you would like to have a custom copyright message set up for your site. We can add any text you like.

~ Did you know that any photograph created on or after January 1, 1978 is protected for the life of the author, plus 70 years. Works made for held by corporations or made for hire, anonymous & pseudonymous works are protected for 95 years from publication, or 120 from creation, whichever is shorter.

~ You should always add copyright info to your photos. You can do this by default in most cameras and this prevents your photos from potentially becoming orphan works. It's a good practice to maintain.

~ The moment you capture a photo that image is instantly copyrighted with you as the rightful owner. However, there are benefits to formally registering your work with the United States Copyright Office. Detailed information on frequently asked questions on registering your photos can be found on the Copyright Office’s website

If you would like to review the copyright notices on our site as well as copyrights that people agree to when purchasing digital images you can do so here

As always please reach out to us if you would like to discuss this feature or other ideas you have to help improve the site.

Ilan Artzi

Photoeventplus – President

Posted in Blog, Site update
Tags: copyright for photographers, Copyright notices, Photography copyright

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Oct/20

QR Code Generator (No touch Link to gallery from phones and portable devices)

By Ilan Artzy

Online galleries are the perfect no touch environment for clients that are being extra careful due to Covid concerns and it still want to order photos. Getting images online quickly is easy with our fast uploading, auto uploader when on location. Getting clients to find those galleries has never been easier.

Our new QR code creator feature allows you to create and print out a unique QR code that clients can easily read with their phone or portable device in order to be directed to your photo galleries. The process is quick and efficient and makes respecting social distancing a breeze. You can print large QR codes on posters and make them accessible from a good distance for clients who really don't want to come close to people. Making a no touch environment that still allows you to push sales in a creative and fun way.

A QR Code is a two-dimensional version of the barcode. QR stands for "Quick Response", which refers to the instant access to the information hidden in the Code.

QRCode

Newer iOS and Android smartphones have an in-built QR Code scanners in their native camera app feature that makes it the easiest way to scan a QR Code without downloading a third-party app. For those on older phones Barcode Scanner is widely considered to be the best barcode scanner for iPhone and can be downloaded at the app store here

Kaspersky’s QR code reader and scanner

Is a good option that works on both IOS devices and Android devices and the mobile app is available on both App Store and Google Play Store

Creating your QR code is as easy as logging into your event and clicking the “get QR code” link in the event.

Qet QR Code shot

If you would like to read a more detailed article about how to read QR codes with phones you can check out this helpful article on Lifewire here

We hope you will be able to put the feature to good use. We would love to hear about your experiences or suggestions you might like to share.

Ilan Artzi

Photoeventplus – President

Posted in Blog, Site update
Tags: No Touch Photography, QR Code, QR Code no touch Photo viewing

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Apr/20

Lab Alternative – Gov Grants to keep you rolling

By Ilan Artzy

Hi,

I wanted to do a quick follow up during this difficult time and provide some links to small business stimulus options. I have also posted my email from March 23rd below in case it was missed. Things are pretty crazy right now, but It is important to stay abreast of government programs and assistance that may be available to you. Its also important to maintain your website and be responsive to clients needs. We will get through this and how we conduct ourselves at this time may play a powerful role on how our clients interact with us in the future.

The labs are currently not shipping orders, so you should be setting up self fulfill or digital download options.

It is important to make this switch now, as the labs are currently not able to remain active due to virus concerns and we are not sure when they will be able to start shipping physical products again. If you need help changing price groups or setting up a self fulfillment line please reach back to me. It's pretty straight forward to setup a new pricing group in the admin section with the "Pricing" link in the blue left menu when logged in and then "Album Pricing" and switch to the new price group. Note that we do have bulk pricing for multi image downloads and this is a great way to incentivize larger digital download orders.

We are continuing to explore marketing opportunities

Many of our clients are running discount mailers for old digital files and seeing a flow of orders coming in. Right now people are home and are still engaging online. There is still money to be made. You can easily export emails from our backend in order to run mass mailers with companies like Mail chimp. They actually run free programs for list of under 2000 names. It's also a great time to work on marketing, design updates, social media, website text, automated email follow up strategies etc. I'll be sending more emails to elaborate on these ideas.

You need to plant seeds and continue your marketing
On our side we are working on an internal mass mailer program that we hope to be able to complete so you don't need to outsource your mass mailing down the road. It will have some really cool integrated functions that will make marketing a breeze.

Government loans and grants to look at:

Paycheck Protection Program

Independent Photographers and small businesses. The pay check protection program probably applies to you. Make sure you take advantage of it. The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (due to likely high subscription, at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.

$10,000 emergency grant – no obligation to repay the grant
In general, all of the following entities that have suffered substantial economic injury caused by a disaster provided they were in existence on January 31, 2020: Businesses with fewer than 500 employees, Cooperatives, ESOPs, and tribal small businesses with fewer than 500 employees, Sole proprietors, independent contractors, Most private nonprofits

Please feel free to email me back to share any ideas, opportunities or concerns that we can address.

Ilan Artzi
Director of Operations

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Mar/20

Corona virus update – An important message to our high valued clients

By Ilan Artzy

An important message to our high valued clients,

The Corona virus is creating a new reality for all of us very quickly.

We have just been informed that our third party core lab is closed as of today until April 3rd and possibly longer.

We have options. Many of you already use our self fulfill platform and alternatively a full digital program can be put in place.

If you are using our partner lab, we urge you to implement a temporary new price group for digital and self fulfill products only. The world is going more digital and we already have many clients who have been successfully running pure digital delivery models.

Our core team has been working remotely together for over 15 years now and are available to assist you. If you want to discuss mailer strategies or need help implementing the digital pricing, please reach out to us. Clearly events are mostly shut down now but digital buying is still happening and some of our clients have already started doing marketing mailers and are seeing orders come in.

Going forward our thoughts are on putting together plans to help us come back stronger to help make up for lost gains. Many of you will likely have time to work on marketing concepts that may include how to bring in new business, how to maximize on current business and how to improve over all. Improving marketing and promotion services to allow for a market edge when the time comes. We like to hope it will be weeks ahead, but months are seeming more likely.

We have an entirely new email platform in development that will allow an amazing amount of power to our users. Feel free to reach out directly to me with this email and we can schedule a call if you would like to help in development. I am happy to discuss ideas you have and how we can maintain a competitive advantage when things come back to normal.

In the meantime stay safe. Stay positive and stay hopeful for a speedy recovery for all.

Ilan Artzi
Director of Operations

Posted in Blog, Site update

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Dec/16

New Holiday eCards Available!

By Ilan Artzy

The holiday season is here! While the time off, superb food and great company await, why not send out a holiday eCard from your Photostockplus account wishing a great holiday season to your clients and loved ones!

We have 2 brand new Holiday themed eCards available for you just in time for the holidays:

To send an eCard with a custom holiday message through your account, follow this quick tutorial for a step by step guide:

http://community.photostockplus.com/tutorial/marketing-tools/e-cards/

Now is the time so get cracking and send out those holiday eCards!

President
Ilan Artzy

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Nov/10

Holiday Email Marketing Solutions!

By Ilan Artzy

The holiday season is around the corner and now is the ideal time to start marketing to that email list!

If you have been using the 'mandatory email login' feature for your event albums, you may export a list of email contacts you have collected thus far and market a highly effective end of the year special to these potential clients!

You can run an enticing and time sensitive offer by setting up a volume discount through your Photostockplus account!

We are currently offering a complete 'Email Marketing Assistance Package' for your first mailer campaign including all of the following:

Email Import to iContact
Custom Mailer Content
Branded Mailer Design
Gallery Discount Setup

For only $149, let our marketing experts help you decide on the proper promotion and take care of the complete set up and mailing of your first mailer campaign to assure a smooth email delivery without a glitch!

Take a look at the following mailer for an example of the quality you can expect letting us help you with your holiday promotion!

For more information or to place your order for the 'Complete Email Marketing Assistance Package', contact us today!

Please note that long term and more advanced email marketing strategy maintenance and implementation is also available. Please contact us for more details.

We look forward to assisting you with an effective and profitable mailer strategy this holiday season!

Best regards.

Ilan Artzy
President

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Nov/10

3 New Storefront Templates Available!

By Ilan Artzy

3 brand new gold storefront templates are now available for you to use for your next event or even give your current storefront or existing event and stock albums a breath of fresh air. Take a look!

New Gold Template – Royal Classic

New Gold Template – Racing

New Gold Template – Torn (red)

To change your storefront or an exisiting event or stock album template, you may visit our Storefront Tutorial page where you will find links and guides to help you apply different templates to your albums as well as edit details of each template, giving them your own personal touch!

Enjoy the new gold templates and stay tuned for more great additions and updates!

Ilan Artzy
President

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Oct/10

Notification – Improved Featured Product Display on Galleries Live Tomorrow

By Ilan Artzy

The featured products feature had always been a popular marketing tool for our members. For those a little unfamiliar with the tool, within the pricing section of your account, you have the ability to assign up to 6 featured products for each of your custom pricing groups (which you then apply to any album you wish). When featured products are assigned, while a customer is visiting your online gallery, these featured products are displayed above the image to entice clients to purchase these products. Think of it as planting a sales seed, or making your clients aware of a product or products that they may not have otherwise thought of purchasing.

You have the ability to choose up to 6 different products; image downloads, memory mates, custom posters, museum prints, you name it. As a customer, these displayed featured products can then be added to their shopping cart in one click. In this respect, there will be no change in the marketing tool. Where the improvemnet comes in is how these featured products will be displayed as of tomorrow. Take a look …

Original – Text only

New – Including Thumbnails

Originally, featured products were displayed on your gallery above the image using text only. Though the area these featured products occupied was minimal, globally, photographers who used this marketing feature next to those who did not showed a higher average client order.

Taking the above into consideration, we will be increasing the visibilty of featured products by providing thumbnail images of the products you are featuring in addition to the regular text. This area will be more than twice as large, visually more appealing, and as many online marketing studies have proven time and time again, the more visual space you devote to a product, the more awareness a client will have of the available product resulting in an increase of sales.

This change will be automatic and will take place tomorrow. You do not need to opt in or change any settings through your account.

If you prefer the original text only version of the featured product display, an option will be available through the featured product section of your account where you may switch between the 2 display modes at anytime.

For comeplete details on how to assign or remove featured products from your galleries, or how to switch back from the new display to the original text version, please visit our Featured Products tutorial page.

As always, to recieve these updates as they are available, the best way is to follow us through Twitter or Facebook.

Enjoy the new feature and stay tuned for a lot more goodies and developments in the next little bit.

Ilan Artzy
President

Posted in Blog

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Sep/10

New Payment Method Option – Discover Card

By Ilan Artzy

We are constantly optimizing our service and making sure your client's shopping experience goes as smooth as possible. Something we would like to avoid is having your clients run through the order process only to end up at the payment stage with their prefered method of payment missing from the list. Happened to me online once and I have to say, I was far from enthusiastic settling for an alternative.

With prevention in mind, we have added an all new payment method option for your clients; the Discover card:

Of course, the 'standard' payment methods are available as well; Visa, Mastercard, Amex, PayPal.

More updates and some great photography articles coming so stay tuned!

Ilan Artzy
President

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