Photography Webinar This Thursday: Event Marketing Strategies

140910title Photography Webinar This Thursday: Event Marketing Strategies
140910titlesub Photography Webinar This Thursday: Event Marketing Strategies

We would like to invite you to our free upcoming "Advanced Event Marketing" training webinar this Thursday, September 16th, 2010 at 1:00 PM Eastern where we will be focusing on how to maximize your profit from every event shoot using some of the more advanced marketing tools in your account.. Register Now!

andrew Photography Webinar This Thursday: Event Marketing Strategies

Hosted by our head of marketing and sales, Andrew Fishman, you will learn how to effectively use and combine some of the following marketing tools to dramatically increase your online sales!:

  • Coupons
  • Packages
  • Discount Rules
  • Featured Products
  • Business Cards and Flyers
  • Email Collection Sheets

 register Photography Webinar This Thursday: Event Marketing Strategies

AThis "Advanced Event Marketing" training webinar will give you an inside look at proven strategies that have increased online sales for thousands of our members. Seating is limited so if you are interested, please be sure to reserve your seat today!

title3 Photography Webinar This Thursday: Event Marketing Strategies

We are currently running a series of free educational webinars catering to both new members and users looking to learn specific functionality or some of the more advanced features of our service.

As space is limited, we encourage you to register and reserve your seat for the upcoming webinar(s) of your choice today!

Webinar Date Register
Stock Sales Training Sep 22nd Register
Self Fulfillment Training Sep 29th Register
Intro to Photostockplus Oct 7th Register

 For an up to date schedule and more details on our current webinar series, head on over to our Webinar page!

 webinars Photography Webinar This Thursday: Event Marketing Strategies

We look forward to seeing you at one of our upcoming webinars! If you have any questions in the meantime, please don’t hesitate to contact us!

Best Regards.

Ilan Artzy
President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
Upcoming Photo Webinar – Setting Up Your Storefront and Photo Galleries

070910title 300x22 Upcoming Photo Webinar   Setting Up Your Storefront and Photo Galleries
070910titlesub 300x19 Upcoming Photo Webinar   Setting Up Your Storefront and Photo Galleries

We would like to invite you to our free upcoming "Introduction to Photostockplus" webinar this Thursday, September 9th, 2010 at 1:00 PM Eastern where we will be focusing on properly setting up an online storefront and professional e-commerce enabled photo galleries to show off your work with your Photostockplus account. Register Now!

andrew Upcoming Photo Webinar   Setting Up Your Storefront and Photo Galleries

Hosted by our head of marketing and sales, Andrew Fishman, we assure you will leave the webinar with the confidence and know how to set up your online photography business with a proper foundation.

The webinar will be focused on the following areas of your Photostockplus account:

  • Uploading Your Photos
  • Setting Up Photo Galleries
  • Customizing Your Online Storefront
  • Pricing Your Images and Photo Gift Items

 register Upcoming Photo Webinar   Setting Up Your Storefront and Photo Galleries

As our first evening webinar, seats are filling up quicker than ever. If you are interested, be sure to put an 'X' in that calendar and reserve your seat today!

title3 Upcoming Photo Webinar   Setting Up Your Storefront and Photo Galleries

We are currently running a series of free educational webinars catering to both new members and users looking to learn specific functionality or some of the more advanced features of our service.

As space is limited, we encourage you to register and reserve your seat for the upcoming webinar(s) of your choice today!

Webinar Date Register
Advanced Event Marketing Sep 16th Register
Stock Sales Training Sep 22nd Register
Self Fulfillment Training Sep 29th Register

 For an up to date schedule and more details on our current webinar series, head on over to our Webinar page!

 webinars Upcoming Photo Webinar   Setting Up Your Storefront and Photo Galleries

We look forward to seeing you at one of our upcoming webinars! If you have any questions in the meantime, please don’t hesitate to contact us!

Best Regards.

Ilan Artzy
President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
Photo Books – New Black Background Option!

Our photo book product has always been one of the most ordered items and an abolsute favorite particularly for our event photographers and their clients. One of the most popular items just got a whole lot better …

photobooks 300x189 Photo Books   New Black Background Option!

Originally, when ordering a photo book, clients had the option of choosing one of 5 different colors for the cover and back of the photo book and adding up to 49 images which would be printed inside. Each of these internal pages would have a white background and allow for black text.

We have now added the option of selecting either a white or black background color for the internal pages of your photo book! If the new black background is selected, text will be printed in white on these pages making for a fantastic impact.

As always, your feedback and suggestions are always welcome so feel free to share your comments on this page or contact us directly if there's something you would like to see added to the Photostockplus service.

If you would like to stay up to date with all of the latest updates, be sure to subscribe to our blog or follow us through Facebook or Twitter!

Enjoy the new black background photo books! I have to say, they really do look great 😉

Ilan Artzy
President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
Upcoming Evening Photo Webinar: How To Sell More Stock Photos

310810title 300x24 Upcoming Evening Photo Webinar: How To Sell More Stock Photos
310810titlesub Upcoming Evening Photo Webinar: How To Sell More Stock Photos

Our stock sales training webinar has already helped thousands of members increase their online photo sales and for the first time ever, we will be putting on an evening presentation!

We would like to invite you to this free online photography webinar this coming Thursday, September 2nd, 2010 at 8:00 PM Eastern where we will be focusing on some of the key elements affecting online stock photo sales and how you can take advantage of certain features of your Photostockplus account in order to increase sales and broaden your overall photo buyer reach. Register Now!

andrew Upcoming Evening Photo Webinar: How To Sell More Stock Photos

Hosted by our head of marketing and sales, Andrew Fishman, methods will be discussed in detail on how to use your Photostockplus account to its fullest in terms of online stock sales while giving you an inside look at such things as:

  • How Images are Rated
  • What Type of Images Sell
  • Pricing Your Stock Images
  • How the Search Algorithm Works
  • Optimizing Photo Keywords and Descriptions

 register Upcoming Evening Photo Webinar: How To Sell More Stock Photos

As our first evening webinar, seats are filling up quicker than ever. If you are interested, be sure to put an 'X' in that calendar and reserve your seat today!

title3 Upcoming Evening Photo Webinar: How To Sell More Stock Photos

We are currently running a series of free educational webinars catering to both new members and users looking to learn specific functionality or some of the more advanced features of our service.

As space is limited, we encourage you to register and reserve your seat for the upcoming webinar(s) of your choice today!

Webinar Date Register
Intro to Photostockplus Sep 9th Register
Advanced Event Marketing Sep 16th Register

 For an up to date schedule and more details on our current webinar series, head on over to our Webinar page!

 webinars Upcoming Evening Photo Webinar: How To Sell More Stock Photos

We look forward to seeing you at one of our upcoming webinars! If you have any questions in the meantime, please don’t hesitate to contact us!

Best Regards.

Ilan Artzy
President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
Stock Photography – Are you on the Buyer’s Schedule?

There is a commonly overlooked timing factor when shooting stock photography. Often times, photographers will take seasonal shots within the season itself like a box of chocolate in February and a snowy landscape in December. If you are looking to sell stock photography, this is the biggest mistake you can make. You’re too late!

A large market for stock photographers is the magazine industry where a photo buyer’s needs tend to be anywhere between 3-4 months earlier than the actual period. For example, a summer issue for a magazine needs to be written and prepared months in advance for it to be ready for a summer release. They need the shots when they are putting the magazine together, not once the final draft is being duplicated.

In order to assure your best chance at selling stock images, you have to get onto the buyer’s schedule and provide these seasonal shots much earlier.

January – Mid-March

Girl watering Spring flowers1 300x200 Stock Photography – Are you on the Buyer’s Schedule?Exersise1 300x200 Stock Photography – Are you on the Buyer’s Schedule?

Generally, this is when buyers are looking for materials for their spring issues. Get out there in the first few months of the year and start thinking of anything spring related:

Read the rest of this page »


Share |

Submit a Photography Article!

Posted in Articles, Business of Photography, Miscellaneous, Photography Genre, Stock Photography

No Comments »
Print This Post Email This Post
Permalink | Posted in Articles, Business of Photography, Miscellaneous, Photography Genre, Stock Photography
New and Improved Coupons Are Here!
coupons New and Improved Coupons Are Here!

Client coupons have always been one of the most used and popular marketing features with our photographers here at Photostockplus. They are a fantastic way to promote your business and entice new and repeat customers to purchase your images and custom photo gift items. And who are we kidding, everyone likes a little freebie once in a while am I right  …

We have taken this popular feature and kicked it up a notch giving you added flexibility and control over even more details than ever before! Take a look at the bottom screenshot of the new coupon creation page which includes 2 new highlighted features which will be explained in this post:

couponnewfields1 New and Improved Coupons Are Here!

 

Minimum Order Capability

One of the comments we've received from our users is that they wanted to be able to set a minimum order before clients can redeem a coupon. Consider the wait over. The first of the 2 new fields we will be discussing is a minimum order amount field:

minimumorderfield New and Improved Coupons Are Here!

This custom field allows you to set a dollar value as the minimum order needed in order for a client to use the coupon. For example; if you create a new coupon with a value of $10 and enter a minimum order value of $50, clients will only be able to use these coupons on orders with a total amount of $50 or more.

If you do not wish to place a minimum order amount, you may leave this field blank. You should take into consideration however that anyone would be able to use a $10 coupon on an order of $10 or a few pennies more which a fair chunk of it would probably be actual product and shipping cost with a small portion of it your actual profit. In this case, you would loose money on such an order by providing these types of coupons.

To avoid this, we suggest always using this minimum order amount and setting it a few times that of the actual coupon value, making sure the coupon can never surpass your profit and put you in a situation of loosing money on an order.

Minimum order amounts are a great way to encourage larger orders from your clients and the small discount will easily be worth that big order!

Unlimited Use Coupons

Previously, each coupon you would create would generate a unique coupon code. No two clients would be able to use the same coupon code for different orders.

While this helps in controlling your coupons, this can also limit things on a larger scale. As an example, if you are at an event and would like to pass around printed coupons to the audience, each coupon would have had to have a unique code printed on it making mass printing and coupon creating a nightmare.

With this new feature, you can now set a coupon as an 'unlimited use' coupon which will create a single code with the same parameters making it easy to distribute and re-use as many times as you want without having to re-create individual coupons or keep track of hundreds of codes:

unlimitedusefield New and Improved Coupons Are Here!

When creating a coupon, simply tick the box to set the coupon as 'unlimited use'. In this situation, the 'quantity' field must remain as '1' since only 1 code will be generated. If you set a different value for 'quantity', the system will automatically set it back to '1' so really, there is no way to mess this up 🙂

This feature is perfect for larger scale event photographers or even on a smaller scale where you may see yourself creating the same type of coupon over and over again.

One thing to keep in mind with this feature is that the 'minimum order amount' field is very important. As mentioned previously, you always want each coupon to assure only being applied in a situation that is profitable for you. Setting the minimum order amount a few times that of the actual coupon value should do the trick. Not setting these values can run you into trouble. For example, with an unlimited-use coupon of $20 and no minimum value set, a client can split up a $100 order into 5 orders and apply the coupon to each one, making his shopping spree completely free! This is easily avoidable by making it a habit of always setting an appropriate minimum order value.

We hope you enjoy the new features and as always, your feedback and suggestions are more than welcome so feel free to comment on this post or email us directly if there is a feature or function you would like to see added to Photostockplus!

Many new updates coming soon along with some great articles so if you haven't yet, be sure to subscribe to this blog or follow us on Facebook or Twitter

Ilan Artzy
President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
New Retro Custom Poster Designs

4 new custom posters to choose from!

Photostockplus has added 4 hot new templates for consumers to choose from when creating their own custom action posters with our streamlined system. You can now order “Sun Rays (Brown)”, “Sun Rays (Colors)”, “Black & Green (Universe)” or “Black & Red (Stone)”. Custom action posters are heavily in demand collages our designers put together with your favorite sports images. You will be asked to enter your first name, last name, player number and team, then select the background and up to three photos you would like to add to the poster.

Our artists will remove the subject from the photos, creatively position them on select backgrounds and add the player’s name, team and player number to create a stunning final product that is approved by you. Small adjustments can be made before final output.

BG18 199x300 New Retro Custom Poster DesignsBG191 199x300 New Retro Custom Poster DesignsBG201 199x300 New Retro Custom Poster DesignsBG17 199x300 New Retro Custom Poster Designs

Sizes and finishes

Custom posters are available in 16×20, 20×24 or 24×36 sizes with Glossy, Matte, Luster or Metallic finishes.

How to add custom posters to your product list?

Once logged in to your Photostockplus account, click on “pricing”, then select your price group (or create a new custom price group if you haven’t already created one).

Scroll down until you see “Custom Poster” in the “Composites” section.  After entering the desired markup, make sure to check the “active” box for each product selected, then scroll down and click on “save”.

How to choose which products to show in your “product” page

In your Photostockplus account, click on “admin” in the blue menu on the left then click on “customize website” under  “my account”. Scroll down until you see “Storefront Pricing Group:” and select the price group you want to show. All the products in the selected price group will appear in your storefront.


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
New Feature! Add Custom Content on Your Contact Page!

Thanks to some great feedback and ideas from the Photostockplus community, we have added yet another feature to our system this week giving you even more control and customization options for your Photostockplus storefront!

Add Custom Content to Your Contact Page!

Have specific business hours? Want to provide your visitors with additional ways to get a hold of you? Want to tell the world where your business is located? Whatever it is, you can now add content to your heart’s desire on to your contact page.

How to Add Content to Your Contact Page?

Once logged in to your Photostockplus account, click on the ‘Customize Website’ found below the ‘Marketing Tools’ section. Scroll down to the ‘Contact Page Content:’ and start adding that content. It’s just that easy!

HTML and Flash Compatible!

The newly added ‘Contact Page Content’ field provides you with the same flexibility as your Header and other Content fields which accepts complete text formatting, HTML coding and even flash.

We recommend all users to take a few minutes to set up additional contact page content. It’s a well invested 5 minutes to possibly provide a much more positive user experience for those clients who prefer calling in or sending an email directly with questions rather than using a contact form.

Many more features are under development and regular articles are being added in our Photography Articles section so if you haven’t yet, be sure to Subscribe to this Blog or follow us on Facebook or Twitter for all of the latest updates and articles!

We love hearing from our users so feel free to comment on this post, throw in your suggestions, or even email us directly if there’s something you would like to see added to the Photostockplus service and who knows, you may see it in the next feature update!

Ilan Artzy
President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
Customize your “Main Site” link

 

You can now customize the “Main Site” button on your site to link to another webpage. This can be useful if you are using your own URL to promote your business. The “Main Site” Link appears in Groups or in Events were you set the “Include link to Main Site” option while creating an event. To change the default link which is your photostockplus.com gallery you can visit the “Admin’ Section and the click “Customize Website” under the “My Account” tab. You will then see the Custom "Main Site" link: Simply change the URL here and then scroll to the bottom and hit “Update Website”

 

We hope you will find this feature helpful.

 

Ilan Artzy

President

 


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog
“Home” button links on gallery update.

Well… we have been talking about this for some time. Because photstockplus.com allows you to have a Main Gallery site, Groups, Sub-Groups, Event and Sub Events we feel that the “Home” button is something that is not completely clear.

 

As it stands, when you are in an Event or Group there is a “Home” Button that brings you back to the Events home page (not your main site). You can decide to include a link back to your Main Site within events by ticking the box next to “Include link back to homepage” when setting up the event. If you do not do so people can not get back to your main site. Some people prefer to keep their events or groups as independent entities.  If you do tick the link to home page option the link shows up in the form of a text link at the top of the site saying “Return to home page”. We still have a link at the top left of site saying “Home” which brings you to the same events home. Confused?

 

In order to make things clearer… we have decide to change the link that appears in the top left of all your galleries to say “Gallery Home”

 

If you decide to include a link back to your home page when setting up an event or if you have it set that way by default it will add a button at the top left above “Gallery Home” that will read “Main Site”

 

We feel this is more descriptive and easier for people to understand. Please feel free to share your thoughts.

 

Thank you

 

Ilan Artzy

President


Posted in Blog

No Comments »
Print This Post Email This Post
Permalink | Posted in Blog