How to Market and Sell Event Photographs

 

There are several ways to market your services. One of the easiest and cheapest ways to get the word out is by distributing flyers in full color with a few of your best photos covering a range of events and calling cards. Include details of the services you offer, your contact details and the address of your online portfolio for prospective clients to view the other samples of your work. Also include information that your images can be purchased online as stock photographs. 

event5 How to Market and Sell Event PhotographsAnother easy and cost effective way to advertise your services is through social networking. By tapping into popular social media sites such as Facebook and Twitter, you can share updates and sample photos to a large number of people all at once. 

Selling your images is not as complicated as it seems. It’s a matter of knowing what your options are. Aside from the most obvious, which is being hired to take photographs for various functions and events, selling on-site prints at different events is one of the simplest ways to make extra money. Yet it holds the biggest potential and possibility since the advent of the world wide web, stock photography. 

event4 How to Market and Sell Event PhotographsAs much as possible, establish yourself as an official photographer for an event and set up a booth with an assistant with tools such as a computer and printer to enable you to print out on-site photographs to allow other spectators and attendees to purchase your prints. Always make sure you give out calling cards and flyers to anyone that shows interest and could be a prospective client. 

There are literally a lot of online sites to choose from where you can upload your stock images and you’ll be amazed with just how much income an image can generate. It’s a lot easier nowadays, you don’t need special software to upload and sell images and you have the flexibility to choose just how flexible your copyright agreement with the various sites can be. Our site, PhotoStockPlus, specializes in events photography which makes it really easy and straightforward for both the photographer and the buyer.

 

event1 How to Market and Sell Event PhotographsPhotoStockPlus has an annual membership fee with lots of options to choose from on what type of membership you’d like to have. Usually this would include a 500MB printing account that can easily store about 10,000 images. We give periodic webinars that offer you tutorials on a range of topics that help you maximize the use of the site among other things. Aside from this, there’s a watermark tool that will identify your images as your own. It also offers continuous helpful weekly tips and tutorials related to the trade that will enhance your skills. 

Being an event photographer is not easy. But it offers you flexibility in your time, you’re your own boss, and you get to do what you love the most. There is so much potential in earning from photographing events, there is practically an event happening everyday. As long as you work hard, keep developing your skills, knowing what your clients want, and always do quality work. With all this, you can never go wrong.

 


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Quick Yet Effective Tips for Better Photography

The art of photography is loaded with thousands of tips to help you make your images look more appealing. Here are several suggestions you can follow to capture great looking shots:quick2 Quick Yet Effective Tips for Better PhotographyDo not forget you can also shoot in vertical format – the most common way to hold a camera is right side up which would mean a horizontal framing when taking a shot. But by turning the camera on its side, you shift the framing into a vertical format which can greatly affect the visual presentation of the scene. When shooting your subject, remember to try using the vertical framing to produce more composition options.

Move your camera angle to not include distracting background elements – when not in a studio setting, you may not have complete control over your surroundings. Certain background elements might appear distracting but cannot be removed from the setting. A trick to eliminate it from showing up in your frame is to angle your camera in such a way that the distraction is not within the lens’ line of vision. 

Be aware of shutter lag – shutter lag is the delayed recording of the image after clicking the shutter release button. This is a common issue with digital cameras compared to film although in the recent years, changes have been made to lessen this lag especially with high-end cameras. Be aware that when you press that shutter button, the response of the camera to take the shot may not be immediate. This could pose a problem for scenes with fast quick3 Quick Yet Effective Tips for Better Photographyaction such as sports photography since by the time the camera records the image, the moment most likely would have already slipped away. You can attempt to avoid this issue by anticipating the action in the scene so you can time yourself as to when to click the shutter button.

Do not be afraid to use creative blur – by default, compact cameras are designed to have as much of the scene in clear focus. This is great for regular snapshots where you would normally want the overall image to be sharp. There are times, however, when blurriness can make a photo more attractive and interesting. You can blur parts of an image by either usingquick1 Quick Yet Effective Tips for Better Photography a big aperture size to create a shallow depth of field (if your camera allows exposure adjustments), or by using motion blur such as panning. Creative blur also makes fantastic abstract images.

Push yourself to be more unique – with the boom of digital photography is the thousands of people suddenly making photography a hobby or a business and multiply that with the thousands of images being made everyday and you get millions of photos being uploaded online or printed. Due to this sheer number of shots, it is very easy for many of them to come out looking very similar to each other. Cliché shots are overwhelming and the last thing you need is to shoot like the rest. Constantly strive to make your shots more creative, give them your special flair.


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Marketing Tips for Your Photography Business

Upon setting up your work scheme, it’s time to consider the best way to promote and sell your business and work. Advertising is an important aspect of any business and is responsible for generating profits for your business. Aside from advertising, you also have to place importance on building your reputation as well as researching and finding possible clients for your business. You have to allot time and energy at the beginning to market and get the word out about your business.

marketing2 by EdwinP Marketing Tips for Your Photography BusinessA proper market strategy is needed to know your main objectives to create facts about your specific target market. These include market size, sales potential, assessment of your competition, information on available competitive pricing and market practices.

To cite an example, your specialty might be nature and wildlife photography. This means your client base may consist of art directors and picture editors of travel magazines, nature magazines, basically anything related to clients who require these types of content. Start by creating a list of potential clients with this precise need and decide their levels of demand. 

Create a portfolio of your best work. It must cover the full range of your expertise and showcase your talent and versatility in your field. This will be the best example of your work for future clients and will be the deciding factor as to whether or not they will hire you.

marketing by sflood02 Marketing Tips for Your Photography BusinessPublic relations and promotional strategies work hand in hand with any budding photography business. You can organize press releases to herald any significant achievement you have accomplished in your related field. Take full advantage of social network media such as Facebook or Twitter to do some self-promotion. Create a Facebook page where a large number of people can be updated about your business all at once. It would also be a great way for you to get feedback and support from your ‘followers.’

Socialize and create a network with buyers, existing clients and potential clients. You can even offer the use of your work to any local benefit for charity or non-profit organizations. Even offer your services to teach photography short courses or tutorials to get your name out in the community.

marketing3 by wilton Marketing Tips for Your Photography BusinessAnother great way to increase publicity for your work is to give out prints of some of your images to galleries and museums. Also try to have a local establishment display your work such as a lobby or a waiting area as this would be beneficial in showcasing your talent to attract likely clients.

If your budget allows it, you can also use various advertising media to market your business.  You can try direct marketing, brochures, sponsorship and the like. This way you can reach a lot more prospective clients.

But there’s no better way to promote your business than by good old fashioned word of mouth. It’s the kind of advertising that achieves far better results in building a loyal client base based on your work. It assures you that all your clients who have spread the news of your business are satisfied customers and they freely recommend you to their friends and family. This is the most effective way of spreading the word.


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Shooting in Winter

During winter, the world is blanketed in white and entire landscapes change appearance. The temperature of the air also drops to the point where you have to take certain measures to keep warm. Shooting in winter can be challenging especially because you have to make sure your camera equipment is well protected. Not only must you concentrate on getting a great shot, but you must also be aware of how the winter conditions are affecting your gear during the shoot. The following are some tips on how to make use of this magical season to create breathtaking shots:

2winter Shooting in WinterTake advantage of the winter sunrise/sunset – it is not only during the summers at the beach that you can capture great sunsets. Winter sunsets can be equally magnificent. Make sure you have spare batteries that are fully charged. Take a tripod along with you to avoid camera shake. Make sure you set up as early as possible because the winter sun can set earlier than usual.

3winter Shooting in WinterUnderstand the properties of snow- natural lighting can add a magical touch to the beauty of snow. Snow can bounce light into every possible corner, like a giant light reflector. Aside from its reflective properties, it can also melt, clump up into formations, it can be shaped into snowmen or snowballs, and it is very cold. There are many ways of shooting snow as the subject, from capturing tiny snowflakes in mid-air, to frost formations on glass panes, to a soft snowy hillside. 

Have fun – snow can help you to loosen up your subjects who are camera shy. Have them play in the snow and take this opportunity to take great candid shots. This will also make them more relaxed. You can move away from them and zoom in on your subjects to give them more space, and try to capture them doing an activity such as having a snowball fight, making snow angels or building a snowman.

1winter Shooting in WinterMake use of colors- the dramatic change snow brings to a scene can be used to your advantage. For example, bright clothes will stand out against the pristine white snow. Actually, any color would be accentuated since snow will act like a blank canvas. Unlike the colors of other seasons such as spring and autumn, be extra careful with your white balance because winter snow is predominantly white.

Shoot the trees – lush, green trees can turn barren in winter and branches there were once full of leaves are now stark and empty against the sky. Trees can be successfully used to enhance a landscape shot, whether it is a lonely looking tree against a vast expanse of white or a row of evergreens heavy with snow. 

Capture the atmosphere – winter shots can be very atmospheric since the environment can sometimes be unrecognizable when covered with a layer of snow. Fog can add to the misty soft look and an ordinary setting can suddenly be transformed into a fairytale scene. Photos that capture this winter atmosphere can trigger an emotional response from the viewer. 


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Venturing Into the Pet Photography Business

Pets have always been known to be a part of the family. Specializing in pet photography has never been more lucrative and there is a growing demand in the market for this field. It’s not unusual for pet lovers to pamper and spoil their pets, and having them photographed by a professional is another much sought out service for pet owners to indulge in.

pet1 Venturing Into the Pet Photography BusinessIt’s always a great start to incorporate something that you love with work, this way you’ll never think of what you do for a living as work. It would be a double delight to love both photography and animals. The challenges of beginning a pet photography business would be welcoming.

Turning a fast profit in a pet photography business is easy and hassle free. It doesn’t cost much and you don’t need a studio in the initial stages of the business.  All you need for a start is a digital camera, an eye for the trade and a fondness for animals. The trick of the trade is a cinch to remember, just think 4 P’s – pets, patience, practice and plentiful pictures. Patience is needed when it comes to dealing with the short attention span of animals. Always have handy toys and treats to capture and hold the attention of your subject. 

pet2 Venturing Into the Pet Photography BusinessA pet photography business will not need a big space when setting up a studio. Just make sure you have an accessible entrance/exit, a waiting room to make the pets as well as their owners comfortable, and extra space for pet props and paraphernalia. Your other photo equipment can be stored in a smaller storage area to leave your limited space free of clutter that can get in the way of your work. Try to set up shop near a pet supply store or by a pet grooming service to ensure you have a constant supply of clientele.

Another tip to get you on your way to making your business profitable is to get to know the people in the pet industry businesses such as pet groomers and pet store owners. Start networking with them and help each other out. You provide different types of services yet cater to the same market. By networking you can easily get a lot of paying clients. You can also offer taking photos of some pets after they’ve been groomed and give them for free for pet groomers and veterinarians to hang on their walls as free advertisement for your services.

pet3 Venturing Into the Pet Photography BusinessAnother part of building a business is making sure you will be noticed and recognized. One sure way of achieving this is choosing a catchy and witty name for your business. Part of your marketing strategy is to build a brand and establish a positive reputation. Having these will well get you on your way to having a booming business. Utilize all available marketing strategies such as brochures, flyers and calling cards. Build your website and create a portfolio where prospective clients can view samples of your work and know your options for pet stock photos. Selling your pet photographs online as stock is also one effective way to earn more.

Once you’ve established yourself in the community as a great pet photographer you can think about maintaining a client base by being active in pet events such as dog shows, horse dressage contests, and the like. This will further expose you to potential clients who will want to hire your services. 


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Strange Sounding Photography Terms Explained

Photography is full of technical terms, from simple and easy to understand words to highfalutin jargon. Then there are also the funny, strange sounding words that make us smile as we wonder what it means. I gathered a list of these terms that may sound silly but are quite important in the language of photography:

hot shoe Strange Sounding Photography Terms ExplainedScrim – this is thin material (usually fabric, but seamless paper is also used) that is placed between the subject and the light to reduce its harshness or intensity.  It can be made of a gauzy, almost transparent sheet that becomes part of a diffusion panel when it is fastened on a frame. Scrims are quite handy since they are lightweight and portable, they don’t cost much and they’re very effective. Scrims are often used for outdoor shoots when you don’t want the glare of the sun to cause blown out spots or make your model squint.

Hot shoe – this is when, after hours of walking around taking pictures, your shoes and feet start to get hot. Kidding! This term refers to the clip at the top of your camera where you attach your external flash unit. It electrically links the flash to the shutter mechanism and synchronizes the two when the shutter button is triggered.

Snoot – ‘Snoot’ sounds like ‘snout’ and come to think of it, it does look like one. This is a cone shaped shield or cylinder that is attached to a light head such as a flashgun to project a concentrated light beam to the subject. It prevents light spill and allows you to direct the light to a smaller area than if there was no snoot.

Parallax – this is the image difference between what you see in the viewfinder and what the lens sees and captures. The viewfinder is not in the same exact spot as the lens, more often than not it is an inch or two above it, and so there is a variation which gets more noticeable the closer the subject is to the camera.

GoBo – slang for ‘goes beyond optics’, a gobo is something that changes or blocks the beam of light as it leaves your light source. There might be areas in your setup that you do not want lighted and this is where a gobo can come in handy. These can also be used for effect, such was with colored glass gobos or metal gobos formed into shapes (like stencils) which will create similar shadows shapes that adds to the elements in the shot. If your light beam can be adjusted from soft to strong light, it can then either make the shapes soft and diffused or hard and well defined.


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Tips on How to Turn Abstract Concepts to Effective Stock Images

The stock image industry is filled to the brim with all kinds of images that cater to a global market. The intent is to cover the customers’ image needs. A lot of these are for straightforward images such as product shots but there is also a huge market for images that present an abstract concept, such as a visual representation of the concept of ‘business’ or ‘health’.  Oftentimes, these kinds of shots are harder to capture since you are trying to transform an idea into something more concrete, which is the image. The following are three popular abstract concepts with helpful tips on how you can create stock photos that represent them:

concept1 Tips on How to Turn Abstract Concepts to Effective Stock Images1. Love – put your own spin to cliché images that show the concept of love such as people hugging or kissing, red paper hearts, heart balloons, chocolate hearts and the like. Although your image may be perfectly exposed and composed, it could get buried under the thousands of similar images from other good photographers. Instead of a young couple kissing, why not make it an old couple instead. Instead of composing some chocolate hearts on a white background, why not have someone about to eat the chocolate heart instead. By going a step further, you are separating yourself from the pack. Keep in mind that the concept of ‘love’ has many levels, such as ‘familial love’ and ‘romantic love’. Try to compose shots which portray various kinds of love.  Examples of images that convey ‘love’ are a father holding his baby, a child and her pet, and a mother hugging her elderly parent.

concept2 Tips on How to Turn Abstract Concepts to Effective Stock Images2. Health and Fitness – nowadays, people of all ages are very health conscious and there are millions of products and services that offer the concept of a healthy lifestyle. The concept of good health is dear to our hearts and images that convey this are widely popular. When creating a shot, first imagine what you would consider as promoting health and fitness. Common topics would be diet and exercise so the next step is to use a subject or shoot a scene that shows this. People jogging, vitamin pills, gym equipment, and healthy looking people exercising are some examples. Again, the trick is to avoid shots similar to what others are offering. Play with your camera angle, the framing, the depth of field, etc. to further push your concept.

concept3 Tips on How to Turn Abstract Concepts to Effective Stock Images3. Work/Business – the most common stock images that show the concept of business are people in business attire, briefcases, office desks and handshakes.  There is nothing wrong with having a good quality stock image that shows any of these examples but you must remember that the competition has similar images of their own. To add your own creative touch, why not make use of workers that are less noticed and who normally do not wear business suits to work such as fishermen or construction workers.

Whatever concept you are trying to present, always keep in mind that these are for stock and as such, need to have commercial and resale value. Customers should be able to use them to promote their own products and services. Also the idea should be immediately clear to the customers and not make them wonder what is the message you are trying to get across.


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The Don’ts of Photography

There are a lot of do’s and don’ts in the art and craft of photography. In other articles, we had given lots of tips on the ‘do’s’, or what you can do to further improve your skills. In this particular article, we will focus on what NOT to do when practicing the craft:

Do not get stuck with shooting the same kind of images – part of polishing your photographic skills is to shoot images that take you out of your comfort zone. This allows you to discover new ways to shoot your subject, dont1 The Don’ts of Photographyfrom the lighting to how to compose it. It also gives you the chance to see your subject differently and with a creative eye. If you always take landscape shots but rarely use your camera for macro or close up shots, why not try switching styles for a change and see what lessons you can teach yourself. 

Do not ignore the manual mode – if you always use the auto mode, you would know that it can be quite convenient and easy to use since the camera decides the ‘appropriate’ settings needed. However, it can also be limited and the result may not be exactly what you would have wanted the picture to turn out. Using the manual mode would give you much more control over the camera settings and thus, the outcome of the shot. 

dont3 The Don’ts of PhotographyDo not wipe the dust off the lens with the edge of your shirt or a paper napkin – please resist the temptation to use your shirt, a piece of tissue, a table napkin or anything else that is not meant for cleaning lenses. They may look clean and spotless but their very fibers could be rough enough to leave scratches on your sensitive glass. 

Do not cover the flash with a finger – this is a common error with compact cameras where the flash is located at the corner of the camera and very close to where you would normally grip the camera when taking a shot. Always be aware of anything that might block the flash as you are taking your photo. 

Do not place a person right in front of a pole, a light post or a thin tree – doing this would give the illusion that the person in the picture has some unattractive appendage growing out of his or her head. Always be aware of your background and how you are positioning your subject in relation to it. 

dont2 The Don’ts of PhotographyDo not forget to charge your camera’s batteries – have you ever experienced a situation where you are about to shoot a once in a lifetime moment when your camera’s battery suddenly dies? Or a time when you go to an event and turn on your camera to take pictures and your camera will not even start? It can be frustrating to say the least and unless you have a spare battery on hand. 

Don’t leave home without a camera – a lot of great photo opportunities could be missed for the simple reason that you did not have your camera with you at the time. Try to have a camera with you when you go out, you never know what rare photographic moments you may encounter and want to take a picture of. A phone camera or a simple point and shoot is sufficient for the job. 


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Another 10 Ways to Turn Your Photographs in to Cash

Here are more useful ideas that may just turn you a fast buck for those photographs you have stored in your computer. Who knows, you may have a gold mine just waiting to be discovered.

1. Customize your own writing paper – many fancy writing paper come with printed designs, why not your photographs. Create your own stationary and notebooks that have your very own images printed on them and sell them in stores or online.

tocash5 Another 10 Ways to Turn Your Photographs in to Cash2. Offer your work to furniture stores – furniture stores always need a mock up living space to show their customers what their merchandise would look like when set up in their homes. There’s no better way to add a homey touch to furnishings than framed photographs. This is also a great opportunity to marker your art.

3. Offer your images to software companies – software companies are always in need for stills to use in their packaging, discs and backgrounds. Sift through your files of images and look for possible options you can offer to software companies.

tocash6 Another 10 Ways to Turn Your Photographs in to Cash4. Use your images as book covers – every year is another batch of kids moving onto the next grade and many students opt to personalize their school books by covering them in attractive paper. Print out your images on paper and market them to students to use a covers for their school books.

5. Print your images on bags – anything and everything can be placed on a bag to liven it up, why not your images. You can even design you own tote bags that can be made to order that can be personalized. Offer portrait photography services for your customers and you can print their pet or child on a bag.

6. Enlarge your images based on flat screen TV sizes – almost every household has a flat screen TV since its prices dropped, the demand for it sky rocketed. Most of them can display uploaded images and can be used to accentuate a whole room instead of hanging there drab and flat, it can be a colorful center piece.

7. Use you images to tell a story – not every story teller needs to be a graphic artist. Photography is a visual art form that can also be used to illustrate a story.

tocash4 Another 10 Ways to Turn Your Photographs in to Cash8. Use your images as a wallpaper design – almost every household has a computer and every computer needs a desktop wallpaper. Sell them online as downloadable images that any computer owner can use to liven up their monitors.

9. Offer your services to organizations – every organization that stands for a cause needs images to fire up their purpose to gain more supporters. Check out your local neighborhood organizations and start matching your images to their cause and market it to them.

10. Offer your specific images to auctioneers in various buying and selling websites – images help sell anything. There are numerous online buy and sell websites that have customers that need images of practically anything and everything. Photograph images of your own thing at home that are commonly sold online and offer them to sellers.

Whatever type of images you have stored there just waiting to be discovered, you’re sure to find some use for it. You just may be surprised at the earning power you images may provide. It would make a nifty side line for you.


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More Tips on How to Turn Abstract Concepts to Effective Stock Images

In the world of stock photography, it is ideal for buyers to have access to commercial images that represent their need, whether that is an image of a bicycle or one that represents a concept. As stock photographers we would find it easy to take photos of actual objects because they are visible, tangible and therefore we can take an actual image of them. Yet how about abstract ideas and concepts that we know exist but not in the physical sense? To portray them in an image would take skill and preparation because your image needs to send a message across to the viewer. In a previous article we wrote about three abstract concepts and how they can be manifested in a photograph. Let us look at more abstract ideas and find out how they can visually appear as well as the cliche shots to stay away from.

concept4 More Tips on How to Turn Abstract Concepts to Effective Stock Images1. Joy/happiness – an effective exercise is to visualize the concept. What images enter your head when you think of the word ‘happiness’? People smiling, laughing and celebrating are common visuals. Try to think further to imagine what they are celebrating or smiling about. You can have a photo of a person smiling, which would be fine but generic, and you can also have a person smiling while looking at a child playing. The second image includes the reason for her expression and gives you even more concepts that you can include in your keywords such as 'child' and 'play'.

concept5 More Tips on How to Turn Abstract Concepts to Effective Stock Images2. Peace/serenity – sometimes an image does not have to show an actual scene or subject to convey a certain concept or emotion. Abstract images can be very effective to represent abstract ideas. When we think of peacefulness, a calm sea or landscape might come to mind. But an image that shows only shapes and colors such as shades of blue can evoke a strong sense of tranquility in us. These abstract photos would be ideal for PC wall papers, magazine background design for text boxes and even actual prints for display.

concept6 More Tips on How to Turn Abstract Concepts to Effective Stock Images3. Wealth – money is the first thing we picture out when we think of wealth. Images that show coins and bills are a dime a dozen in the stockpile. For your image to have a edge over the millions of other photos that also show money, your composition must be more unique and should send a message across to the viewer. For example, you can have a straightforward shot of a pile of bills. You can also be more creative and have a hand sticking out from the pile of bills as if someone is drowning in money. You can also have a shot of a dollar bill with one end burning up in flames. For more impact, make that a hundred dollar bill if you can spare it. To play it safe you can add flames to the bill in Photoshop or other similar photo editing program.

Whatever stock image you plan to shoot, make sure it sends a strong message of the abstract concept, that it has your creative touch and that it displays great composition and proper lighting.

 

 


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