How to Market and Sell Event Photographs

 

There are several ways to market your services. One of the easiest and cheapest ways to get the word out is by distributing flyers in full color with a few of your best photos covering a range of events and calling cards. Include details of the services you offer, your contact details and the address of your online portfolio for prospective clients to view the other samples of your work. Also include information that your images can be purchased online as stock photographs. 

event5 How to Market and Sell Event PhotographsAnother easy and cost effective way to advertise your services is through social networking. By tapping into popular social media sites such as Facebook and Twitter, you can share updates and sample photos to a large number of people all at once. 

Selling your images is not as complicated as it seems. It’s a matter of knowing what your options are. Aside from the most obvious, which is being hired to take photographs for various functions and events, selling on-site prints at different events is one of the simplest ways to make extra money. Yet it holds the biggest potential and possibility since the advent of the world wide web, stock photography. 

event4 How to Market and Sell Event PhotographsAs much as possible, establish yourself as an official photographer for an event and set up a booth with an assistant with tools such as a computer and printer to enable you to print out on-site photographs to allow other spectators and attendees to purchase your prints. Always make sure you give out calling cards and flyers to anyone that shows interest and could be a prospective client. 

There are literally a lot of online sites to choose from where you can upload your stock images and you’ll be amazed with just how much income an image can generate. It’s a lot easier nowadays, you don’t need special software to upload and sell images and you have the flexibility to choose just how flexible your copyright agreement with the various sites can be. Our site, PhotoStockPlus, specializes in events photography which makes it really easy and straightforward for both the photographer and the buyer.

 

event1 How to Market and Sell Event PhotographsPhotoStockPlus has an annual membership fee with lots of options to choose from on what type of membership you’d like to have. Usually this would include a 500MB printing account that can easily store about 10,000 images. We give periodic webinars that offer you tutorials on a range of topics that help you maximize the use of the site among other things. Aside from this, there’s a watermark tool that will identify your images as your own. It also offers continuous helpful weekly tips and tutorials related to the trade that will enhance your skills. 

Being an event photographer is not easy. But it offers you flexibility in your time, you’re your own boss, and you get to do what you love the most. There is so much potential in earning from photographing events, there is practically an event happening everyday. As long as you work hard, keep developing your skills, knowing what your clients want, and always do quality work. With all this, you can never go wrong.

 


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Marketing Tips for Your Photography Business

Upon setting up your work scheme, it’s time to consider the best way to promote and sell your business and work. Advertising is an important aspect of any business and is responsible for generating profits for your business. Aside from advertising, you also have to place importance on building your reputation as well as researching and finding possible clients for your business. You have to allot time and energy at the beginning to market and get the word out about your business.

marketing2 by EdwinP Marketing Tips for Your Photography BusinessA proper market strategy is needed to know your main objectives to create facts about your specific target market. These include market size, sales potential, assessment of your competition, information on available competitive pricing and market practices.

To cite an example, your specialty might be nature and wildlife photography. This means your client base may consist of art directors and picture editors of travel magazines, nature magazines, basically anything related to clients who require these types of content. Start by creating a list of potential clients with this precise need and decide their levels of demand. 

Create a portfolio of your best work. It must cover the full range of your expertise and showcase your talent and versatility in your field. This will be the best example of your work for future clients and will be the deciding factor as to whether or not they will hire you.

marketing by sflood02 Marketing Tips for Your Photography BusinessPublic relations and promotional strategies work hand in hand with any budding photography business. You can organize press releases to herald any significant achievement you have accomplished in your related field. Take full advantage of social network media such as Facebook or Twitter to do some self-promotion. Create a Facebook page where a large number of people can be updated about your business all at once. It would also be a great way for you to get feedback and support from your ‘followers.’

Socialize and create a network with buyers, existing clients and potential clients. You can even offer the use of your work to any local benefit for charity or non-profit organizations. Even offer your services to teach photography short courses or tutorials to get your name out in the community.

marketing3 by wilton Marketing Tips for Your Photography BusinessAnother great way to increase publicity for your work is to give out prints of some of your images to galleries and museums. Also try to have a local establishment display your work such as a lobby or a waiting area as this would be beneficial in showcasing your talent to attract likely clients.

If your budget allows it, you can also use various advertising media to market your business.  You can try direct marketing, brochures, sponsorship and the like. This way you can reach a lot more prospective clients.

But there’s no better way to promote your business than by good old fashioned word of mouth. It’s the kind of advertising that achieves far better results in building a loyal client base based on your work. It assures you that all your clients who have spread the news of your business are satisfied customers and they freely recommend you to their friends and family. This is the most effective way of spreading the word.


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Venturing Into the Pet Photography Business

Pets have always been known to be a part of the family. Specializing in pet photography has never been more lucrative and there is a growing demand in the market for this field. It’s not unusual for pet lovers to pamper and spoil their pets, and having them photographed by a professional is another much sought out service for pet owners to indulge in.

pet1 Venturing Into the Pet Photography BusinessIt’s always a great start to incorporate something that you love with work, this way you’ll never think of what you do for a living as work. It would be a double delight to love both photography and animals. The challenges of beginning a pet photography business would be welcoming.

Turning a fast profit in a pet photography business is easy and hassle free. It doesn’t cost much and you don’t need a studio in the initial stages of the business.  All you need for a start is a digital camera, an eye for the trade and a fondness for animals. The trick of the trade is a cinch to remember, just think 4 P’s – pets, patience, practice and plentiful pictures. Patience is needed when it comes to dealing with the short attention span of animals. Always have handy toys and treats to capture and hold the attention of your subject. 

pet2 Venturing Into the Pet Photography BusinessA pet photography business will not need a big space when setting up a studio. Just make sure you have an accessible entrance/exit, a waiting room to make the pets as well as their owners comfortable, and extra space for pet props and paraphernalia. Your other photo equipment can be stored in a smaller storage area to leave your limited space free of clutter that can get in the way of your work. Try to set up shop near a pet supply store or by a pet grooming service to ensure you have a constant supply of clientele.

Another tip to get you on your way to making your business profitable is to get to know the people in the pet industry businesses such as pet groomers and pet store owners. Start networking with them and help each other out. You provide different types of services yet cater to the same market. By networking you can easily get a lot of paying clients. You can also offer taking photos of some pets after they’ve been groomed and give them for free for pet groomers and veterinarians to hang on their walls as free advertisement for your services.

pet3 Venturing Into the Pet Photography BusinessAnother part of building a business is making sure you will be noticed and recognized. One sure way of achieving this is choosing a catchy and witty name for your business. Part of your marketing strategy is to build a brand and establish a positive reputation. Having these will well get you on your way to having a booming business. Utilize all available marketing strategies such as brochures, flyers and calling cards. Build your website and create a portfolio where prospective clients can view samples of your work and know your options for pet stock photos. Selling your pet photographs online as stock is also one effective way to earn more.

Once you’ve established yourself in the community as a great pet photographer you can think about maintaining a client base by being active in pet events such as dog shows, horse dressage contests, and the like. This will further expose you to potential clients who will want to hire your services. 


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Another 10 Ways to Turn Your Photographs in to Cash

Here are more useful ideas that may just turn you a fast buck for those photographs you have stored in your computer. Who knows, you may have a gold mine just waiting to be discovered.

1. Customize your own writing paper – many fancy writing paper come with printed designs, why not your photographs. Create your own stationary and notebooks that have your very own images printed on them and sell them in stores or online.

tocash5 Another 10 Ways to Turn Your Photographs in to Cash2. Offer your work to furniture stores – furniture stores always need a mock up living space to show their customers what their merchandise would look like when set up in their homes. There’s no better way to add a homey touch to furnishings than framed photographs. This is also a great opportunity to marker your art.

3. Offer your images to software companies – software companies are always in need for stills to use in their packaging, discs and backgrounds. Sift through your files of images and look for possible options you can offer to software companies.

tocash6 Another 10 Ways to Turn Your Photographs in to Cash4. Use your images as book covers – every year is another batch of kids moving onto the next grade and many students opt to personalize their school books by covering them in attractive paper. Print out your images on paper and market them to students to use a covers for their school books.

5. Print your images on bags – anything and everything can be placed on a bag to liven it up, why not your images. You can even design you own tote bags that can be made to order that can be personalized. Offer portrait photography services for your customers and you can print their pet or child on a bag.

6. Enlarge your images based on flat screen TV sizes – almost every household has a flat screen TV since its prices dropped, the demand for it sky rocketed. Most of them can display uploaded images and can be used to accentuate a whole room instead of hanging there drab and flat, it can be a colorful center piece.

7. Use you images to tell a story – not every story teller needs to be a graphic artist. Photography is a visual art form that can also be used to illustrate a story.

tocash4 Another 10 Ways to Turn Your Photographs in to Cash8. Use your images as a wallpaper design – almost every household has a computer and every computer needs a desktop wallpaper. Sell them online as downloadable images that any computer owner can use to liven up their monitors.

9. Offer your services to organizations – every organization that stands for a cause needs images to fire up their purpose to gain more supporters. Check out your local neighborhood organizations and start matching your images to their cause and market it to them.

10. Offer your specific images to auctioneers in various buying and selling websites – images help sell anything. There are numerous online buy and sell websites that have customers that need images of practically anything and everything. Photograph images of your own thing at home that are commonly sold online and offer them to sellers.

Whatever type of images you have stored there just waiting to be discovered, you’re sure to find some use for it. You just may be surprised at the earning power you images may provide. It would make a nifty side line for you.


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More Tips on How to Turn Abstract Concepts to Effective Stock Images

In the world of stock photography, it is ideal for buyers to have access to commercial images that represent their need, whether that is an image of a bicycle or one that represents a concept. As stock photographers we would find it easy to take photos of actual objects because they are visible, tangible and therefore we can take an actual image of them. Yet how about abstract ideas and concepts that we know exist but not in the physical sense? To portray them in an image would take skill and preparation because your image needs to send a message across to the viewer. In a previous article we wrote about three abstract concepts and how they can be manifested in a photograph. Let us look at more abstract ideas and find out how they can visually appear as well as the cliche shots to stay away from.

concept4 More Tips on How to Turn Abstract Concepts to Effective Stock Images1. Joy/happiness – an effective exercise is to visualize the concept. What images enter your head when you think of the word ‘happiness’? People smiling, laughing and celebrating are common visuals. Try to think further to imagine what they are celebrating or smiling about. You can have a photo of a person smiling, which would be fine but generic, and you can also have a person smiling while looking at a child playing. The second image includes the reason for her expression and gives you even more concepts that you can include in your keywords such as 'child' and 'play'.

concept5 More Tips on How to Turn Abstract Concepts to Effective Stock Images2. Peace/serenity – sometimes an image does not have to show an actual scene or subject to convey a certain concept or emotion. Abstract images can be very effective to represent abstract ideas. When we think of peacefulness, a calm sea or landscape might come to mind. But an image that shows only shapes and colors such as shades of blue can evoke a strong sense of tranquility in us. These abstract photos would be ideal for PC wall papers, magazine background design for text boxes and even actual prints for display.

concept6 More Tips on How to Turn Abstract Concepts to Effective Stock Images3. Wealth – money is the first thing we picture out when we think of wealth. Images that show coins and bills are a dime a dozen in the stockpile. For your image to have a edge over the millions of other photos that also show money, your composition must be more unique and should send a message across to the viewer. For example, you can have a straightforward shot of a pile of bills. You can also be more creative and have a hand sticking out from the pile of bills as if someone is drowning in money. You can also have a shot of a dollar bill with one end burning up in flames. For more impact, make that a hundred dollar bill if you can spare it. To play it safe you can add flames to the bill in Photoshop or other similar photo editing program.

Whatever stock image you plan to shoot, make sure it sends a strong message of the abstract concept, that it has your creative touch and that it displays great composition and proper lighting.

 

 


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Using Facebook to Market Your Photo Business, Part 2

In order to have a steady stream of customers, you need to find way to market your services as a photographer. Get in with the times by promoting your photo business online in probably the most popular social networking site in the world, Facebook. We have written previously about how to use the features of Facebook for just that purpose and here are several more tips to get you going:

fb2 Using Facebook to Market Your Photo Business, Part 2Upload videos to share your ‘behind the scenes’ process – photos of how you set up your images are great but video footage of them are even better! Take advantage of the video option to share how you do your photo shoots, how you compose and light up your subjects. Video sessions are extremely popular and highly informative since clients can get to see exactly how your creative process works, from the preparations to the final result. For fans who want to learn more from you, you can also use video tutorials. There are some instructions that are easier understood when shown through a video tutorial rather than by reading them.

Build a solid client base – the strength of Facebook is in relationship marketing and less so at direct selling. Build connections and relationships with your clients and potential clients through regular interactions. You will have more success in getting sales this way plus a lot of regular and satisfied clients.

Invite people to your event by creating an event page – in case you are organizing or hosting an event for your photography business, use the Facebook event option to invite prospective and current clients. Having an event page allows you to spread the word to a large audience without much effort. It also allows others to RSVP so you know who are going and who cannot make it. This is not a substitute for formal (as opposed to virtual) invitations but it is a convenient way to make people aware of your event. The events page includes the details of the event such as date, time and location. You can also place a profile picture such as an image of the event poster. Another feature is that one can leave public comments which can be read by others and if these testimonials are positive and complimentary, then they certainly add to the appeal. You have the option to show the guest list so that others can know who else is planning to attend.

Try using the Facebook advertisement feature– with this option, you can create advertisements that appear on the pages of your target audience. This is another effective way to promote your business as well as increase awareness of your presence in the industry. Facebook does a great job of guiding you in setting up your ad campaign, and you have control over how much you want to spend to keep it running. You can set a limit to the ad budget and Facebook will stop showing your ads once you reach that limit. If it is your first time to use this feature, it would be wise to set up one advertising campaign at a time while you are learning the ropes so you can fully concentrate on it.


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Architecture Photography for Editorial Use

Stock agencies will almost always ask you for a release for you images most especially when you are dealing with models and property rights. This, however , doesn’t mean your image cannot be licensed. In most cases, the jeopardy is shouldered by the publisher. But never pretend you have obtained a release when in fact you do not.

archi3 Architecture Photography for Editorial UseIt’s always better to be safe by acquiring a release for your images, but when using them for editorial purposes, it will hardly ever have a need for one. There may be numerous stories claiming to have gone through hell and high waters with this type of problem but it is a rare scenario.

Wide angle lenses are quite pricey and a common thought among photography enthusiasts is if it is possible to photograph buildings without it. It’s always fun discovering different angles that would allow you to capture buildings and other types of structures with a telephoto lens. Distant viewpoints can give out of the ordinary perspective of a well known architectural landmark, this allows you to focus on architectural detail and patterns in a selective way.

archi2 Architecture Photography for Editorial UseBut because buildings are tall and as well as being surrounded by other buildings, the most extreme wide angle lenses are useful for architecture than other subjects and become even more so when shooting indoors where possible viewpoints are a lot more restricted.

One particular drawback in using a wide angle for large structures is that to get the whole building’s image from top to bottom in the whole shot, you have to tilt the camera. This can cause parallel vertical lines to meet in the actual image. This type of result can be unique when it creates noticeable diagonal lines. 

When shooting from a farther distance with a longer lens can help get the whole architectural structure in your shot and you don’t have to tilt your camera as much. Another technique you can use is to look for a high vantage point such as another building from across the street will give you a better view and allow you to keep the camera at a vertical position. Furthermore, you can utilize a perspective control lens which is an expensive accessory for some DSLR cameras. This allows you to shift the camera’s lens up to be able to include the upper portion of a building without having to tilt the camera.

Converging verticals can easily be corrected by using any standard image manipulation software which is essential for every aspiring photographer. By stretching the building from the top archi1 Architecture Photography for Editorial Useportion will align the vertical lines. This will however make you lose some of the picture area. It’s best to study the image and imaging how you can use the software to your advantage to enhance your image while still I the scene and remember to frame the subject loosely to make sure you capture all the important elements for your final image.

The ideal equipment for architectural photography are:

  • A super wide angle zoom that can cover focal lengths effectively in the 15-30mm range. A wide angle or semi fish eye converter may also be used.

  • A standard zoom with a 35-200mm focal length can be very effective. This enables you to shoot from varying distances as well as effectively crop your images to enhance details.

  • A tripod is very important when shooting indoors but is also important for outdoors. A tripod allows you to make full use of the fixed nature of architectural structures as well as image quality ad depth of field.

 


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Using Facebook to Market your Photo Business, Part 1

Now that the internet is deeply imbedded in the world’s conscience, it has opened the floodgates for business opportunities in the global scale. Gone are the major barriers of geography and distance, of language and cultures. The internet has brought people closer together and has kept us connected in wafb1 Using Facebook to Market your Photo Business, Part 1ys we could only imagine not too long ago. Facebook is arguably the current most popular online social networking media in the world. It is not only used to keep in touch with family and friends but also to promote and market various businesses. If you have a photography business, using Facebook’s features can greatly work to your advantage just make sure you always link back to your blog or photo website as part of your promotion.

Have a fan page and keep it updated – self-promotion is a very effective way to get your name and business known to a wide audience and you can do that by having a fan page. You can have your family, friends, clients and people with similar interests as your fans. As others notice your page in their friends’ wall, they will visit and might decide to also be a fan of yours. There are many ways you can make your fan page attractive. A big come-on would be your profile picture. You can have a picture of yourself or your business logo, or even combine the two. The image should represent your skills as a photographer. Keep this page active by posting regularly and updating your fans with what you are up to in terms of your photo business. You can post links to your blog or your website, show your latest photos, invite people to attend certain events, and the like. However, don’t post too often (such as several times a day) because too many messages can irritate your fans who might consider removing themselves off your fan list.

Fill up the info section – Facebook has an information page where you can include pertinent details about your photo business. Your potential and current clients will be sure to stop by this info tab to find out more about you, such as your website address, your blog site, your online portfolio site with www.PhotoStockPlus.com, and if you have other networking or photo sites such as Twitter or Flickr. The info page is what you would normally see when you use search engines so try to keep the details informative and concise. However, also try to keep the tone light and fun to attract prospective clients.

Use photo albums to show your sample work – it is only natural that you show off your photos in the photo album section. This is where everyone can see samples of your work, so upload and maintain a small portfolio bu talways link back to your main online gallery. Albums can be categorized so make use of this feature to keep your photos in order. Some people assume that online images are free to be used without permission and might copy your work for their own needs without your permission and knowledge. To lessen the chances that your images can be used, never upload the full resolution of your photographs. Resize the image to make it smaller but still good when viewed, such as a pixel size of 800 or less on the wider side. Also, use the ‘save for web’ option when saving your photo after post processing.

Having photos in Facebook means that you can receive comments from fans and others who are visiting your account. These comments can greatly boost your popularity and also be a venue for receiving feedback. Having a healthy interaction between you and your fans or other commentators is a fantastic way to personalize your business. They can ask you questions which you can readily answer and it is this immediate connection between people, no matter where they are, that makes Facebook the perfect avenue for promoting your photo business.


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How to Use Your Photo Editing Skills to Earn Extra Income
With the digital era having a firm foothold in the industry of photography, it is not surprising that most photographers are dabbling in photo editing software such as Adobe Photoshop to be used as their digital darkroom. Aside from photo editing software being pricey, it can also be quite tedious to master and learn but it can do wonders in creating effects and improving images. 
 
You will need determination and the willingness to learn the many technical aspects of any software to make full use of its advantages. But with all your effort, the rewards can be fruitful. It can provide many profitable opportunities that you haven’t even thought possible in the field of photography. Mastering any photo manipulation software coupled with your photography business can prove to reap a decent income. Learning the various photo editing techniques can prove to be a valuable skill to add to your talent in photography. Here are some tips on how to make money from photograph editing:
 
retouch1 How to Use Your Photo Editing Skills to Earn Extra IncomePursue photo editing and restoration services – Digital picture editing and restoration services is a much sought after niche. More and more people and families want to restore old photographs that have been stored in old photo albums. This is a way of preserving family lineage and genealogy to pass on from one generation to the next.  Historical societies and museums always have a need for this particular service.
 
It is a relatively simple way of retouching water damaged or faded images to make it near perfect again. With technology, it is much simpler to store old photographs in your computer’s hard drive and it won’t be subjected to time and the elements. Even minor photography errors such as over or underexposure can easily be fixed. Altering the background, enlarging an image, and adjusting color contrasts can also be easily done. You can easily correct the color in an image, remove other people in a scene and even just copy old photographs that need no repairing.
 
Share your knowledge – Once you’ve mastered photo editing techniques you can now share your knowledge and earn from it by offering tutorials or write articles on how to tackle a certain area in photo restoration. There are many online sites that may be interested in buying your articles as long as the content is in demand, your writing is clear and concise, and most of all, helpful. Make sure you have a step by step screenshot for visual illustrations for the readers to be able to follow your instructions and base the ‘before’ and ‘after’ outcome of each endeavor. 
 
Create your own tutorial sites and be open for advertising- the internet is a great source of income. As long as you follow through with your initiative and work hard on improving your site and giving potential and your existing clients fresh material periodically, it will always make them keep coming back for more. Just make sure the content is useful and know what your readers are looking for. Stay abreast with all the latest techniques of all the more popular software available in the market. Most of them perform the same editing features but periodically some companies issue updates or release better and more advanced software that can do other things previous versions can’t.
 
retouch2 How to Use Your Photo Editing Skills to Earn Extra IncomeIn creating your own tutorial site, you can also earn extra by using banner advertising network in your site such as Adsense. You can even include a forum or a blog in your site where you share your ideas with other people. This creates a community that shares the same interests and can generate an influx of income.
 
Create stock photos that have been hyped up by image software – With all the unique techniques a software can do to manipulate an image to make it look out of this world, you can tap into a market that makes conventional images totally unconventional. This is a great way to hone your skills in photo editing, not to mention show it off to the world and earn from it.
 
Have an option for video tutorials – Since the popularity of YouTube hit the internet, video has reached internet mainstream.  People who use the internet have become more interactive and expect visual content and text content in whatever they do online. Having the option of offering video tutorials would give you further reach in a possible client base.


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What to Consider When Pricing Your Photography Services

The pricing strategy may be one of the most important and trickiest aspects of your photography business. Setting a price tag on your work against the market is a strategic move. Check around your area and your specific branch of specialty as well as the photographer’s market and you will be able to establish a base rate as well as a ceiling rate for the type of work you offer against the existing market.

pricing3 by clblood What to Consider When Pricing Your Photography ServicesThe basic pricing for event or advertising photography consists of a daily fee, creative fee, usage fee and miscellaneous expenses:

Daily fee is the minimum base rate you charge for your time as well as your expenses with substantial revenue for a day’s work.

Creative fee is the amount charged for your talent on top of the daily fee.

Usage fee is an added fee charged for the type of usage required for the images you produce. 

Miscellaneous expenses are the out-of-pocket expenses related to the job you were contacted for plus a marginal percentage added to the price of any items as well as services used for the shoot such as extra gear, props, rentals, stylists, insurance and models.

pricing1 by vivekchugh What to Consider When Pricing Your Photography ServicesFor commissioned work that requires you to travel, you can add the travel and food costs as well other expenses required for the shoot. These may include accommodations, assistants, stylists, models, car rental, telephone, parking, and the like.

For the images that will be used for commercial purposes, you can include a royalty fee with a one time flat rate fee. These are best represented in coffee table books and magazines. Here an advance may be given to cover expenses and a royalty for each copy sold.

For clients that hire on the basis of retail photography, most photographers are hired with all inclusive rates. Such assignments include weddings, bar mitzvahs, birthday parties, etc. You can set a flat rate per hour. Usually you can require a non-refundable down payment to protect yourself from cancellations. You can also set a number on the size and prints of photographs per package.

pricing2 by ale paiva What to Consider When Pricing Your Photography ServicesStock photographs are priced on a per photograph basis. Perceived value plays a large role in setting expectations for the value of an image and since this is subjective, it can range from a few cents to hundreds of dollars. Some factors that affect the pricing of stock photos are: budget range of a buyer, type of usage, rights upon being sold and the originality of the image. For example, a photograph used for a print advertising for a magazine with a circulation of 3 million will be priced differently from the same image used for a billboard seen on a freeway.

In any case, whatever your field in photography, always make sure that whatever way you price your work, you still make a profit from it. Pricing can be a challenge in the beginning but the more familiar you become with how the market works and how your services compare with those of other photographers, the better you can gauge a reasonable yet profitable price range.


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