How to Market and Sell Event Photographs

 

There are several ways to market your services. One of the easiest and cheapest ways to get the word out is by distributing flyers in full color with a few of your best photos covering a range of events and calling cards. Include details of the services you offer, your contact details and the address of your online portfolio for prospective clients to view the other samples of your work. Also include information that your images can be purchased online as stock photographs. 

Another easy and cost effective way to advertise your services is through social networking. By tapping into popular social media sites such as Facebook and Twitter, you can share updates and sample photos to a large number of people all at once. 

Selling your images is not as complicated as it seems. It’s a matter of knowing what your options are. Aside from the most obvious, which is being hired to take photographs for various functions and events, selling on-site prints at different events is one of the simplest ways to make extra money. Yet it holds the biggest potential and possibility since the advent of the world wide web, stock photography. 

As much as possible, establish yourself as an official photographer for an event and set up a booth with an assistant with tools such as a computer and printer to enable you to print out on-site photographs to allow other spectators and attendees to purchase your prints. Always make sure you give out calling cards and flyers to anyone that shows interest and could be a prospective client. 

There are literally a lot of online sites to choose from where you can upload your stock images and you’ll be amazed with just how much income an image can generate. It’s a lot easier nowadays, you don’t need special software to upload and sell images and you have the flexibility to choose just how flexible your copyright agreement with the various sites can be. Our site, PhotoStockPlus, specializes in events photography which makes it really easy and straightforward for both the photographer and the buyer.

 

PhotoStockPlus has an annual membership fee with lots of options to choose from on what type of membership you’d like to have. Usually this would include a 500MB printing account that can easily store about 10,000 images. We give periodic webinars that offer you tutorials on a range of topics that help you maximize the use of the site among other things. Aside from this, there’s a watermark tool that will identify your images as your own. It also offers continuous helpful weekly tips and tutorials related to the trade that will enhance your skills. 

Being an event photographer is not easy. But it offers you flexibility in your time, you’re your own boss, and you get to do what you love the most. There is so much potential in earning from photographing events, there is practically an event happening everyday. As long as you work hard, keep developing your skills, knowing what your clients want, and always do quality work. With all this, you can never go wrong.

 


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Essential Tips in Sports Photography

Sports photography is one of the most challenging fields in the craft. It has to capture the pure essence of victory and defeat among the athletes chosen as a subject. The image should be able to reflect the time spent in practice to the actual performance and the glory of winning and the bitterness of losing. The events in sports photography are not random occurrences and a sports photographer is always at the right place, at the right time and ready to capture a rare moment that can happen in an instant. It takes more than just being present with a camera at any major sports event. You’ll need cunning and a practiced eye as well.

Here are a few helpful tips in getting you started on your way to becoming an accomplished sports photographer:

Know your sport -you have to literally be familiar with the sport you plan on covering. It is necessary that you know more than just the basics of the sport, and ideally be well enough to play it yourself. It’s helpful to know the strategy and the rules of the game to know when athletes are performing considerably well. Knowing the sport you are covering means you are familiar with the structure of the game .It helps to be able to be in the athletes’ shoes and predict what next move is coming. As the saying goes, sports is not just about being physical, it’s a mind game as well. You constantly have to be at the edge of your seat anticipating every move to capture that one in a lifetime moment that could be in the annals of the game’s history.

Keep an eye out for the player that offers more potential to give you the perfect photograph – with everything happening so fast in every sports event, it’s difficult to keep abreast of everything that’s happening around you. Focus on specific players such as the crowd favorites to get some key shots, but don’t forget the rest of the team. Try to capture images periodically in between stretches of a given time. Don’t dwell on the good shots you missed, instead focus on what’s happening at the moment.

Get into the rhythm of the game. Learn to switch your attention from one player to the other. Keep to where the action is. Usually the best photos are captured during these moments. Once you fall into the rhythm, opportunities will just fall into your lap.

Know your equipment – whether it’s a professional sport event your watching or your child’s Karate match, make sure you come already acquainted with your camera. Practice makes perfect. You can learn valuable tidbits by volunteering your services at any relative or friends sporting event. So when the time comes that you’re going to start using your skills, you’ve got a lot packing.

For team sports, divide your attention between the key players and the other players. Every team member contributes to giving you the best images, that’s why it’s called a team sport; everyone contributes to the success of winning. 

Be prepared – always anticipate what could come next. Make sure you remove you lens cap, adjust your ISO setting, check your flash, check if your battery is fully charges, clean your lens, etc. Rare moments are just that, rare. In sports events, remember that you are not just a spectator, you may just be there to record one of the land mark moments that makes and athletes career and alter the history of sports forever.

Consider the weather conditions and prepare for either the glare of the sun, wetness of rain or the dampness of dew. Whatever may come, make sure your equipment won’t let you down.

A DSLR camera with a telephoto lens is a must for serious sports photography. A simple point and shoot camera just won’t cut it. It’s mainly for portrait shots and it would be handy for shots before and after the game. Fast moving shots are best captured by the former. A lot of people are frightened with the very thought of a DSLR camera. In actuality, it works pretty much the same way as any point and shoot camera when set in fully automatic. The main difference is, it offers a lot more flexibility in features and characteristics that you won’t get in a simple point and shoot.

Anticipate shutter lag – when you click on your shutter button, it may take a few milliseconds before the shutter moves and the image is recorded. This tiny span of time might cause you to miss capturing that crucial moment of action. Be very familiar with your camera beforehand so you can anticipate shutter lag and compensate for it during the event. It is often most obvious when you’re using the camera’s auto focus. To avoid this, use manual focus instead and half-press the shutter-release button so that the focus is locked on a certain area.

Shoot the fans – the audience is a huge part of the world of sports and more often than not, images of fans can provide a great glimpse into what the sporting event is all about. Whether it is a close up shot of a man rooting for his team or a large crowd in the bleachers, you can capture several instances of energy, excitement and tension.

Sports stir many emotions for the audience. The same goes for the images that you capture. They live long past the athletes themselves. It may well be the very core of an era. This is the type of impact you aim to achieve through your work. Whether it’s victory or defeat that you’ve captured, each image should inspire for many years to come.

Location and timing – luck has nothing to do with sports photography. Being at the right place, at the right time is already a given, it’s how you position yourself and how observant you are when it comes to anticipating what could happen next.

Don’t be shy when getting permission to get yourself in place to capture great shots. The worst thing that could happen is that they’ll say no. But it never hurts to ask. Not all side lines in every sports event is reserved for the media. For smaller sports events you have to learn to know where to position yourself for better access to those goals, three pointers or hole in ones.


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8 Tips on Taking Great Shots at a Wedding Reception

A wedding event is composed of the preparations on the wedding day, the ceremony itself and the reception afterward. It is now time for the bride and groom to share their new marital status with all the invited guests. Everyone around you may be in a celebratory mood, but keep in mind you still have a job to do to capture and record the happenings during the wedding reception. Although this doesn’t mean you can’t have fun while you’re working. 

Here are some great tips on getting great and memorable shots at a wedding reception.

1. Familiarize yourself with the wedding reception location before the actual event. This will get you acquainted with possible lighting issues you may encounter so you can bring the necessary lighting equipment you may need.  This will also give you an opportunity to pinpoint certain spots to position the bride and groom for posed shots. You can get your creative juices going for angles and also where to position yourself when photographing the bride and groom.

2. Get all the common ‘must have’ shots. One is the bride and groom’s first dance. Use the burst mode of your camera to capture a sequence of shots that shows the energy and emotion of the newlyweds as they dance. To add to the list is the father dancing with the bride as well as the mother dancing with the groom. Another ‘must have’ shot is the cutting and eating of the cake by the bride and groom. 

3. In covering the reception, include all major players in the wedding such as the entourage, the maid of honor, the bridesmaids and the best man. Refer to your shot list of the special people that you must have photos of. 

4. Be prepared for unexpected problems that may arise. Pack an extra camera body, make sure your batteries are fully charged, that you have enough memory cards, lenses and lighting equipment. Also consider the changes in weather conditions and bring back-up gear for that as well.

5. Be aggressive and confident but not intrusive. It is common to have a photographer covering all the intimate scenes at a wedding and it is surprising that most of the time, they are considered part of the scene. Remember that you were hired for the purpose of recording this special occasion and don’t be shy to gain prime positions or squeeze yourself in between guests and even family members to capture rare shots.

6. Do not delete shots that you think didn’t come out good enough. With the advent of digital photography, you can recover images that appear over or underexposed. Post processing nowadays can make bland shots amazing so don’t rely on the camera preview to decide whether to keep an image or not.

7. Take advantage of the reception décor. The reception area will be full of decorations such as flowers, candles and balloons. Use these as props or as part of background interest to spice up your shots. 

8. Include close up shots of the food and the table setting before the guests start to eat, the wedding cake, the souvenirs and gifts. The bride and groom might be too busy to notice all the little details at the time and will want to see more of them later on.


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Helpful Ways to Make Money from Event Photography

Specializing in photographing events such as weddings, high school reunions, birthday parties, sports events, dog shows, etc., is one of the best ways to earn a living. There is minimal initial investment needed to get you started. Probably the most important factor that would make event photography profitable for anyone is the love of the craft. Everything else will fall into place with the proper initiative.

One of the most important aspects in succeeding in the business of event photography is having the cunning to know what events to cover. Keep in mind that the photographs worth taking are photographs worth keeping. These are photos people would want to keep and remember. The types of images that would be in demand are high quality images that guests or clients can’t take for themselves. This means that skill in the craft of photography is a must when venturing in the business.

A sure-fire way to make money for any event photographer is having means for on-site prints.  For many junior league sport events, not many parents have the know-how on capturing great images of their child while playing a sport. Another great advantage of being a photographer covering a junior sports event is that you can gain permission to have access to the sidelines where you can position yourself in a prime location to capture great action shots that parents wouldn’t have access to.

At larger venues such as games with a professional sports league or even an amateur sports league, there is always an opportunity to make money.  Be equipped with the right tools and be ready to hand out flyers and calling cards to any future client. Be very clear about the services you offer and be able to show the type of images you are capable of capturing.

Wedding photography is another lucrative event to cover. The style and technique used for a wedding event can be slightly more conservative, but you can certainly make use of your creative ideas during the reception and transitioning from the getting ready, to the church and to the reception. It’s important that you capture the details and take note of the key figures in the wedding aside from the bride and groom, entourage and parents. 

It would be advantageous to be aware of competition and know the market value for your services. For example, set several packages per event, offer discount rates and added bonus shots that would make you a cut above the rest.

More importantly, find out what the demand is and create a niche. More often than not, there is a market for anything and everything as long as you can create a need for it. Be exceptional and professional in your services. Offer something other competitors do not. Be up to date in knowing what events are occurring and be there to cover it, all great shots can always be sold as stock photos in a number of online sites. One way of ensuring a continuous flow of income is constantly updating your portfolio with fresh shots weekly or with every event that you cover.


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8 More Essential Tips to Follow When Photographing Wedding Ceremonies

 

There are so many things to consider when photographing wedding events, especially the ceremony itself. We gave you 10 essential tips in a previous article and here are 8 more to help you prepare for the big event: 

1. The presence of ambient light will provide extra illumination to your images and they can also certainly add to the mood to the image.  Candles or sunlight streaming from the church windows can boost visual appeal. 

2. Keep a shot list of the peoplthat you have to shoot during the ceremony aside from the bride and groom such as the parents, close friends, aunts and uncles, and grandparents. This will keep you focused especially when there is a large number of people who have attended. Familiarize yourself with their faces so they can be easy to spot in the crowd.  

3. Make sure that you are ready outside the church when the bride arrives since it is an important moment that you cannot miss. Take shots of her getting out of the car with her father, and some poses of her and the bridal entourage by the church doorway. Try to be quick, though, usually two to three minutes is sufficient. 

4. Photograph the bride as she walks up the aisle with her father. Also remember to take pictures of the guests’ reaction and the groom’s expression as he looks at his bride. Your job is not simply to record the sequence of events but also to capture the strong emotions and vibrant atmosphere permeating the room. 

5. Also keep a shot list of the essential key moments in the ceremony such as when the bride and groom meet at the altar, when they light the wedding candles, the exchange of vows, the exchange of wedding rings and the kiss after the priest pronounces them as man and wife. 

6. Be discreet. A wedding ceremony is a solemn occasion and no one would like it if you were walking back and forth in front of everyone just to get shots of the bride and groom. Find a position where you have a good view of the couple and the guests without them noticing you too much. For example, during the exchange of wedding rings, zoom in on the rings and the hands from a spot by the aisle. Do not go up to them by the altar just so you can get a good close up shot. 

7. During the signing of the register, take shots of the priest with the newlyweds, as well as the entourage. The bride and groom might be the center of attention in the ceremony but remember to take as much shots of everyone else, especially the special people that the bride and groom would want to have lots of photos of as well. 

8. As the bride and groom walk down the aisle and outside of the church, this is a moment full of photo opportunities. Make sure you have shots of the couple’s faces in close up, full body shots of them walking out the church door, and the expressions of the guests as they throw rice and congratulate the couple. Remember to adjust camera settings for outdoor exposures.

 

 


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10 Essential Tips to Follow When Photographing the Wedding Ceremony

 

 

The ceremony is considered the most important part of the whole wedding event. A lot of preparation would have been done into making the ceremony perfect, and every detail carefully arranged by several people, from the wedding planner to the mother of the bride. As the photographer, it is your responsibility to be as prepared and meticulous when recording the ceremony. Here are several suggestions to guide you when shooting the wedding ceremony:

 1. If the wedding is big, with hundreds of guests and a wide church area, it would be an advantage to have an assistant. Someone who can help carry all your gear and help you guide people in group shots means you will have more time to focus on the actual picture taking.

2. Having an extra photographer would also be a plus. You will have more shots to choose from and give to the newlyweds. Another boon is that you both can cover two strategic areas in the church area rather than just one. 

3. Try different angles and perspectives when shooting from the aisle to give greater visual impact. Being in a room filled with people allows you to take several shots that include a lot of guests in one shot. Since they will be seated for most of the time, you have more opportunities to set up your composition.

 4. Lights from a flash can be distracting so ask the priest’s permission beforehand if you can use a flash. Never fire the flash repeatedly at the bride and groom’s faces. This is one sure way to irk them and not want to refer you in the future.

5. Whenever you are not using a tripod, use camera settings that will not capture camera shake. Keep your shutter speed to at least 1/60 because any slower than that will increase the effects of camera shake.

6. Take note of the aperture size since this has a direct impact on depth of field. If you want to take a shot of only the bride and groom without including the guests behind them, you can use a shallower depth of field to blur out the background. Alternatively, you can set it to keep as much of the scene in focus. 

7. Use a long lens such as a 70-200 zoom to keep track of the movements of the key people in the wedding. This way you won’t be interfering with the actual ceremony and be as discreet as possible. 

8. If you will be using fill flash indoors, also use a flash diffuser to soften the intensity of the light. 

9. Use memory cards with lots of memory space so you won’t need to change it during the ceremony. 4GIG or 8GIG memory cards will do, especially if you are shooting in RAW since that would create huge image files. 

10. Check out the church before the ceremony so you have a good idea of its layout, where you can set up your tripod, which areas would make great backgrounds, and what the lighting is like so you know what kind of extra light sources you will need to use.


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Preparing a Photo Shoot Before the Wedding Ceremony

A wedding may just be the most important day in a bride’s life and nothing should go wrong for either you or the bride and groom. Always come prepared when you’re hired for an event. Create a set schedule based on the wedding time frame. Make sure you know beforehand the specific time, location and most especially the key places where you can position the bride and groom as well as family members and the wedding entourage for portrait shots.

Have the right equipment that will allow you to cover the whole wedding without encountering any problems. Make sure you have back-up gear that will cover any emergency you may come across. The usual wedding photographer’s equipment include around three camera bodies and all kinds of lenses from prime lenses to telephoto lenses to specialty lenses such as a macro or a fisheye lens. It also includes off-camera flash units, portable reflectors and diffusers, extra battery packs and memory cards. 

On the actual wedding day, the bride and groom, as well as family and friends tend to have many things on their mind and fail to appreciate the little things such as ‘getting ready’ for the event,. It would be nice to capture these moments for a nice keepsake. The ‘getting ready’ part mostly involves candid shots beginning with make-up and styling of the hair for the bride. It would be ideal to mix colored as well as black and white photos for variations in effects and impact. As much as you are engrossed taking shots of everyone, they are also busy and probably highly excited as they help each other prepare. Try not to distract them or get in the way of their own preparations. 

The wedding dress plays an important part in the getting ready portion of the event. It has been painstakingly chosen especially for this day and is often pricey. It can even be considered an heirloom in the future for those who would want to pass on the dress to their daughter. Make sure that emphasis is placed on the dress. You can shoot the bride wearing the dress or just the dress as a solo subject against a background that frames it well.

Always remember that the bride and groom hired you to record this momentous occasion in their lives and through this, they will be seeing their wedding through your eyes. It is crucial that you don’t make them miss out on anything and this includes the complete scene of the day. Every little detail counts, from how the table was set, how the food was served, the placing of the bouquet up to the setting of the sun.

On such a busy day, many of the couples never get the chance to actually enjoy the little details of the reception venue while it’s set-up before it starts to fill with guests. Try to take shots of the venue at its best before guests start to arrive. Make sure you include close-up detailed shots of table settings and flower arrangements and such. 


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Getting Into the Business of Photography

Just about anybody with a sharp eye for unique images, the right equipment and film and outstanding technical skills can create great photos. Making photography your main source of livelihood will take more than just knowing certain techniques and skills, you must have the proper mindset to make any business to work. For your business to be profitable and lucrative, it is also helpful to familiarize yourself with the legal, financial, administrative and marketing aspects of venturing into putting up your own photography business.

Photography is a broad and extensive professional field that can, more often than not, be very competitive. The competition spans from part-timers that freelance for the daily local newspaper to big wig photographers that command astronomical fees. One way to stand out in the crowd is to find your niche and be good at it. For example, by specializing in pet portraiture or wedding photography, there is a bigger chance potential clients will contact you since they know you are good in that particular area.

Working at home has its advantages. This enables you to work on a wider spectrum of subject matter such as fashion, portraiture, underwater, product and event photography. You can also do freelance work as a photo journalist for local or national or internationally syndicated newspapers and magazines. Working in a studio also has its perks. Your equipment will not take up your home space, customers can visit your studio and you can maintain your privacy, and there is a clear delineation between life at work and life at home.

Professional photography can be generally divided into two types: assignment photography and stock photography. Assignment photography can be any form or genre of photography whether it be portrait, product, food, advertising or event photography as long as it is a project given by the client. Most of the professional photographers work on assignment because it ensures that you will get paid either before or after the shoot. This, in a way, offers more financial security.

Alternatively, stock photography is taking photographs on the chance the image may be sold in the future. Usually when taking the perfect picture, you take several, if not dozens, of shots of any subject. These are called surplus photos, and they can be used in a number of other things, such as for newspapers, brochures, posters, calendars, web sites and many more. To save on expenses, a lot of clients opt to use stock photos instead of hiring a photographer for just this purpose. Since stock photos are often taken in a studio, you will be working in a controlled environment compared to assignment photography and there is more time for you to get your shots just right.

Whatever type of professional photography you plan on doing, just remember that the business aspect can be consuming and hectic, and you will have to work hard at it, as much as you have been doing in trying to capture those perfect shots. 


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Wedding Portraiture Tips

Wedding portraiture begins as early as when the bride and groom are just getting dressed up. It is ideal to take the series of portrait shots at the beginning of the wedding before the ceremony begins so everything from the make-up, hair, clothing and emotions are all fresh. This will also prevent any delays in the ceremony and it’s easier to round up members of the family for family portraits.

Orchestrating the perfect wedding portraits entail dealing with a client base that comes in all shapes and sizes. This also goes for the venue and the weather. It would take a lot of lighting skills and different poses to achieve fantastic shots. Make sure you’re familiar with the types of lighting you can use in different types of weather and a variety of traditional and not so traditional poses for your subjects in any given situation.

Although candid shots can make the poses appear natural and sweet, it would be important that you include static and formal shots such as the bride and groom looking straight at the camera. These are the more typical shots families would like to have. One such pose is the classic portrait of the bride and groom in solo shots, as well as shots where they are together. Typical sizes included in this type of portrait shots are full length, 3/4 and close-up forms of all the portrait shots.

Once the traditional yet important portraiture portion is completed, the fun part of showing your creative side now comes into play. Start by taking a succession of informal and relaxed portraits of the bride and groom. Try to make it fun for the couple and treat the next sessions as part of their own collection of their memories.

When doing group portraits, include the families of both the bride and groom as well as the wedding entourage. Make sure that you are familiar with the guests and the important members of the family as well as friends that the couple would like to include in the group portraits. It would be handy to have a list of names and their relationship to the bride and groom to keep you up to date on such a busy day.

Pay particular attention to being equal in terms of covering both sides of the couple’s family. Make sure that whatever portrait shots the bride has from her side of the family, the groom also has on his side.

Most times, individual shots of key figures are also essential. Don’t miss out on having enough portraits with parents, grandparents, siblings, and key members of the wedding such as the best man and bridesmaid.

The venue plays a major role in a wedding shoot. It’s important that the full glory of the place is captured in the photographs. Place emphasis on the beautiful areas in the location so you can position the bride and groom here for a few poses.

Wedding portraits are mementos that the bride and groom and family members will display and share with everyone else. This would be the time when your shots have to shine since your clients depend on you to record their most special day. You can let the photographs speak for themselves and satisfied customers will want to refer you to others. 


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How to Make Money with Valentine Images

The month of February is just around the corner and it is a time when love and romance are prominently celebrated with Valentine’s Day. There is a sudden influx of flowers, chocolates, heart balloons and dinner reservations, as well as opportunities to make use of images that evoke the spirit of the occasion.  If you want to make use of this special time to sell your images, here are some great tips you can use:

1. Get hired to shoot Valentine’s Day events – a lot of events abound during this special occasion, whether these are intimate dinners, family gatherings or large shows or concerts. Find out what the action is in your area, preferably weeks in advance, so you can prepare and collaborate with the event organizer. For family members and friends, offer your professional services as well since they are also potential customers. They can even refer you to others who might also need a photographer to record the event.

2. Sell Valentine’s day photo cards – just like Christmas and Halloween, Valentine’s Day is when a myriad of merchandise is sold just for the occasion. Why not make Valentine cards and give them your creative touch by using your photos as the cover art. You can sell these locally or online. Tap the power of social networking such as Facebook and Twitter to advertise and market your photo cards. 

3. Sell stock images – one of the most popular ways for people to acquire images for the business needs is through the use of stock agencies. For microstock, images are usually earned in cents. However, over time, your valentine shots can earn you in dollars in passive income. Pay attention when keywording your images since these are what is used by prospective customers when searching for the shots they need. For example, a photo of a couple holding hands may have common keywords such as ‘love’, ‘romance’, and ‘valentine’ may be too general and vague although they are appropriate. Try to add more specific words and key phrases such as ‘holding hands’ and ‘teen couple’. Image description is also important. Keep it short and to the point. Another thing to remember is that images that show people are extremely popular. Keep that in mind when taking your shots but always remember to get a model release before attempting to submit in the stock site.

4. Take photos of lovers at romantic spots – during this season of love, people are drawn to places with romantic atmosphere such as parks, landmarks, and restaurants. With the use of a portable printer, a laptop and your camera, you can strategically set up in an area where people normally go to for picture taking. By giving selling prints right after taking shots, you give the customer quick service and results.

5. Make use of photo gift items – like Christmas, Valentine’s is a day of gift giving. Take advantage by placing your photos on gift items such as mugs, T-shirts, and the like. PhotoStockPlus members have a product line-up that makes it easy to sell photo gift items.  All you need to do is upload your images, set up pricing for the gift items and the site will do all the hard work for you, from transferring the prints to the products, to shipping them out to customers. 



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