Searching for Images

As a buyer, you have many options at your disposal when it comes to finding an image at photostockplus.com. Photographers assign up to 50 keywords for every image they upload, and associate each photo with a specific category.

This section will go through the steps of finding a picture.

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. Click the “Search” link found near the top of the page.
    • Search by Photo:
      Enter a search term into the search field and click “Search”. You can also narrow down your results by selecting a category and/or pricing range from the drop down menus provided.
    • Search by Photographer:
      If you know the name of a specific Photostockplus.com photographer, click “Photographers” and then enter the person’s first and last name into their respective fields and click “Search”
    • Browse Categories:
      Click on a desired category below the search box to bring up all images associated with that category.

While searching, you can add images to your Favorites to quickly return to them at a later time by clicking on the ”Add Favorites” link beneath the desired image.

Favorites require you to have a guest account. After adding an image, it will prompt you to create a guest account using a username and email. Keep this information handy for the next time you visit Photostockplus and to keep a list of your favourite images.

To later view these images, click on the “Favorites” link towards the top of the page.

If you were given an invitation to a photographer’s Photostockplus homepage, you may also find images through their storefront while browsing through their site.

Proceed to the following section:



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Marketing Tips and Links

You can have the greatest photos in the world but if they sit on your hard drive and no one knows about them, no one will buy them.

To run a successful photo business, aside from shooting quality photos, you need to devote a great deal of attention towards marketing in order to sell images and grow your client base.

With your Photostockplus account, we provide you with loads of easy to use and customizable marketing tools to help promote your albums, photos, and business. The first step is to be aware of what tools are made available to you:

Each one of these tools will help maximize your profit from every shoot. The key is to test different ways of applying each tool to your business from the method of distributing your flyers, to the email follow up strategy after a shoot, down to the look of your business card. Keep track of the various results acquired from each test along with your clients’ response to each marketing method.

Within a short period of time, you will have a feel for what works and what doesn’t. You can then work towards combining certain tools to create your own complete marketing strategy to help get you your first few orders and begin building your client base.

Once you have a client base, you want to keep your existing clients happy. In the end, they play a big factor with the success of your business and can be the best marketing tool of all; word of mouth. Keep your clients in mind as much as possible from uploading full sized images of ordered event photos promptly, to sending them an e-card on special events. You would be surprised how something as simple as a Christmas card can help towards building a strong client retention rate, encourage repeat business, and even have them bringing up your store and images at an upcoming social gathering.

Always look to improve your business. Aside from using the tools above and uploading fresh images regularly, a great way to know how you’re doing is to simply ask. Look to your client base and when the time is right, or as a subtle line within an e-card or message, ask them for feedback and suggestions. What are your doing right? More importantly, where can you improve your service? Is there something they are unhappy about? Is there a type of image that they enjoy and want to see more of?

From combining a strong coupon strategy with a simple product list pamphlet at your next event, to other great marketing tips and strategies, use these links to learn more about building a strong marketing strategy for your photo business:



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E-cards

E-Cards are a great way to follow up with your clients and promote your galleries. Photostockplus has pro E-Card templates you can customize and send to your friends, family, or clients for that special occasion.

Use this guide to send out a customized E-Card:

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. In the left column, click on either “Event Albums” or “Stock Albums”. New options will now be available.
  3. Click on the “Send E-card” tab found in the left column.
  4. You can now enter the required fields:
    • Photo
      1. Hit the “Select” button.
      2. Use the scroll down menu to choose the album where your image is located.
      3. Click on “Load Album”.
      4. Click on the desired image for the E-card
      5. Click “Choose this photo”.
    • Template
      1. Hit the “Select” button.
      2. Use the scroll down menu to choose a theme.
      3. Click on “Choose this Template” under the desired template.
    • Message
      This message will make up the body of the e-card sent to the recipient.
    • Sender Name / Email
      Enter the name that will appear on the E-card as the sender, and the corresponding email address.
      By default, the information you provided at the sign up will be in these fields, however you may change this to have an E-card sent from an alternative name and or email address.
    • Recipient Name / Email
      Enter the name and email of the person you wish to send the E-card to.
  5. Click ”Send”.

You can view a sample of what the E-card will look like by clicking the “Preview” button at the bottom of the page and making any adjustments necessary before sending out the card.

Aside from e-cards, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:



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Product List Pamphlet

Through your Photostockplus website, you provide your clients with an impressive selection of customizable products. Some of these are quite unique and can be a great selling point to your clients. Making sure they are aware of the range of products you provide them with can help increase and maximize every order while helping you acquire new clients.

Whether you print our product list pamphlet and distribute it at your next shoot, or download and include them in an email marketing strategy, we put together an attractive product list pamphlet to help you inform potential buyers of just how many customizable products you provide them with.

Product List Pamphlets combined with a good coupon strategy has shown to increase onsite sales by as much as 40% so be creative with your marketing. Try the different marketing tools we provide you with along with multiple combinations to find the ones that work well for your business.

Use this guide to download and/or print out a product list pamphlet:

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. Click on the ”Marketing Tools” link in the left column. New options will now be available.
  3. Click on the ”Product List Pamphlet” link.
  4. Click on the thumbnail of the product list pamphlet. A new pop up window will load prompting you to save or open the file.
  5. Save the file onto your hard drive. We suggest saving it to your desktop for easy access.
  6. Load the image file and print away!

Aside from product list pamphlets, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:



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Press Pass

With your Photostockplus membership, we provide you with press credentials to help get you up close and personal at your event shoots.

In order to receive your Press Pass you must email a high resolution head shot to admin@photostockplus.com along with your user id. Once we have received it, we will create a pass for you. This pass is valid as long as you are a member of Photostockplus.com.

The Press Pass is valid depending on the guidelines and protocol set in place by the event organizers. You are responsible for acquiring and submitting all necessary info for the event. Photostockplus.com will confirm your membership upon request and forward any necessary documents on your behalf.

Aside from a press pass, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:



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Business Cards

Photostockplus.com has a number of templates you can use to create your own custom business card that you can use to promote your photostockplus.com site and your work. This section will guide you through the business card creation process.

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. Click on the ”Marketing Tools” link in the left column. New options will now be available.
  3. Click on the ”Business Cards” link
  4. Click on the ”Create New” link within the main window.
  5. Enter a name for your business card. This name is simply used to identify the different business cards you will create, and will not appear on the finished product.
  6. Click ”Select” to select a business card template. A new window will pop up.
    1. Use the scroll down menu to choose a theme for the templates.
    2. Click on the ”Choose this Template” link beneath the desired template.
  7. Select a photo for your business card by clicking on the ”Select” tab
    1. Use the scroll down menu to choose the album the desired image is located in and click on the ”Load Album” link.
    2. Click on the ”Choose this Photo” link beneath the desired image.
    3. The business card creation page will re-load giving you additional options next to the image you chose such as image size, horizontal align, and vertical align. We suggest leaving these options with their default values and only making changes at the end of the business card creation process if necessary.
  8. Fill in all of the required information in their corresponding fields. Each of the entered fields will be displayed on your business card. Their location and prominence will depend on the selected business card template:
    • Full Name
      Enter your name.
      With most business card templates, this is the only mandatory field. You can leave the rest of the fields blank if you choose or only enter the information you want included on the business card.
    • Address
      Enter your business address.
    • City
      Enter your city.
    • State
      Enter your state or province.
    • Country
      Enter your country..
    • Zip / Postal Code
      Enter your Zip or Postal code.
    • Telephone
      Enter your phone number.
    • Fax
      Enter a fax number.
    • Email
      Enter an email address.
    • Website
      Enter your photostockplus.com website address or the website url you would like to display on your business card.
      Note: These are suggested fields. Aside from your full name, you can leave any of these blank or use them in other creative ways if you would rather (example: if having a postal code or fax number displayed on the business card is not of interest, use the field to display a business slogan or to promote a current special or discount).
    • Depending on the selected business card, some of these options may vary.
  9. Click on ”Generate”.
  10. You will now see a preview of your business card. If you are happy with the card, click on the ”Save” link. If you wish to make changes, click ”edit” to go back to the edit screen. You can also view a full screen preview of your business card by clicking on the ”Full size” tab.

Once you have created and saved your business card, you can now choose to download it onto your hard drive for printing.

Choose ”single image” if you simply want a file displaying one business card, or click on ”full page” for a full page of business cards, allowing you to print large amounts of cards at once on an 8×10.

Recommended:
We recommend saving the file onto your desktop, then uploading the card into a private album in your account and ordering prints to get a taste of the pro quality our printing service offers.

  1. Upload the full page of business cards into a private album.
  2. Place an order for 8×10 prints of the image.

Please take a look at our uploading and ordering section for full details and step by step procedures.

Aside from business cards, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:



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Flyers

 

Photostockplus.com has a number of templates you can use to create your own custom flyer to promote your photostockplus.com site and your work. This section will guide you through the flyers creation process.

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. Click on the ”Marketing Tools” link in the left column. New options will now be available.
  3. Click on the ”Flyers” link
  4. Click on the ”Create New” link within the main window.
  5. Enter a name for your flyer. This name is simply used to identify the different flyers you will create, and will not appear on the finished product.
  6. Click ”Select” to choose a flyer template. A new window will pop up.
    1. Use the scroll down menu to choose a theme for the templates
    2. Click on the ”Choose this Template” link beneath the desired template.
  7. Depending on how many are required by the selected template, choose one or more photos for your flyer by clicking on the “Select” tab next to the corresponding photo number.
    1. Use the scroll down menu to choose the album the desired image is located in and click on the ”Load Album” link.
    2. Click on the ”Choose this Photo” link beneath the desired image.
    3. The flyer creation page will re-load giving you additional options next to each image you chose such as image size, horizontal align, and vertical align. We suggest leaving these options with their default values and only making changes at the end of the flyer creation process if necessary.
  8. Fill in all of the required information in their corresponding fields. Each of the entered fields will be displayed on your flyer. Their location and prominence will depend on the selected flyer template:
    • Full Name
      Enter your name.
    • E-mail
      Enter an email address.
    • Slogan
      Enter a catch phrase or slogan for your business or flyer.
    • Web site
      Enter your photostockplus.com website address or the website url you would like the flyer to promote.
    • Text 1
      Enter the content you would like the flyer to display.
      Note: These are suggested fields. You can leave any of these blank or use them in other creative ways if you would rather (example: if having an email address displayed on the flyer is not of interest, use the field to display a second slogan or promote a current special or discount).
    • Depending on the selected flyer template, some of these options may vary.
  9. Click on ”Generate”.10. You will now see a preview of your flyer. If you are happy with the result, click on the ”Save” link. If you wish to make changes, click ”edit” to go back to the edit screen. You can also view a full screen preview of your flyer by clicking on the ”Full size” tab.

Once you have created and saved your flyer, you can now choose to download it onto your hard drive for printing.

Choose ”single image” if you simply want a file displaying one flyer, or ”full page” if you want a full page of flyers, allowing you to print large amounts of flyers at once.

Recommended:
We recommend saving the file onto your desktop, then uploading the flyer into a private album in your account and ordering prints to get a taste of the pro quality our printing service offers.

  1. Upload the flyer into a private album.
  2. Place an order for 5×7 prints of the image.

Please take a look at our Uploading and Order Prints section for full details and step by step procedures.

Aside from flyers, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:



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Coupons

Coupons are a great way to encourage new and repeat customers to make more purchases from your online photo store. They can be used as promotional giveaways, distributed at events or you may choose to sell them to clients directly as a way for them to avoid having to use a credit card or check for purchases. You can create, print, and distribute as many coupons as you like but only once you pay for a coupon will the order in which it was used be processed.

Once you sell or give out a coupon, you can either keep a copy of the coupon code and pay for it right away, or wait until it has been applied to an order at which point you will receive an email notification and an automated message at your next account login to pay for pending coupons.

Aside from attracting new and repeat business, putting together a creative coupon strategy can make the difference between a small and eventual profit, and a large upfront profit at every event shoot. For some excellent coupon tips and strategies, click here.

Use the links below to learn more about Photostockplus Coupons.

Aside from coupons, we provide you with many other fantastic marketing tools to help you grow your client base and increase orders. We suggest running through all of our marketing tools as they will make the difference between running a photo website and running a successful photography business:



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Add our Affiliate Program to your Storefront

The affiliate program allows you to earn extra revenue by providing a link on your photostockplus.com storefront. You will earn 10% of all membership fees and 2% of all sales of photographers you send our way through this link.

Before being able to benefit from the affiliate program, you must first register as an affiliate through your Photostockplus account:

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. Click on the “My Account” tab in the left column. More options will now be available.
  3. Click on the “Customize Website”.
  4. In the main window, click on the “Affiliate Program” link towards the top of the page.
  5. Within the text, click on the click “here” link to bring you to the affiliate registration page. Using this link will already use your account information to enter most of the fields required.
  6. Enter the last few empty fields required to register as an affiliate and click on “register”. An automatic registration confirmation email will be sent to you.
  7. Login to your email account and open the email received sent by Photostockplus.
  8. Click on the link within the body of the message to complete the registration process.

Once registered as an affiliate, you can now add an affiliate link to your storefront and pages:

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see ((Logging In)).
  2. Click on the “My Account” tab in the left column. More options will now be available.
  3. Click on the “Customize Website”.
  4. In the main window, click on the “Affiliate Program” link towards the top of the page.
  5. Click on the “Enable the Affiliate program” link.

The link added to the storefront will now be found towards the bottom of your storefront. If any visitors to your page click on this link and sign up to Photostockplus, you will receive a 10% commission on the initial sign up fees, along with a 2% commission on any sales these members make.

To learn more and for suggestions on different ways to promote the affiliate program through your storefront, see Affiliates.



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Storefront Customization

When you sign up to Photostockplus, you receive your very own URL address and website (example. http://www.johnsmith.photostockplus.com) which you can use to promote your work and you as a photographer.

Here are some easy steps to customize your website and set up your very own online store front.

  1. Go to http://www.photostockplus.com/ and log into your account. If you are unsure how to log in, see Logging In.
  2. Click on the “My Account” tab in the left column. More options will now be available.
  3. Click on the “Customize Website”.
  4. You can now edit and customize the contents of your website.
    • Select a store front
      Click on the “Select a Store Template” tab. A new window will pop up.
      Scroll through our website templates and click on the ”Choose this template” button under the desired template.
    • Title
      Enter a title which will be shown at the top of your Photostockplus homepage and stock album pages when buyers and visitors are viewing you website.
    • Header content
      The text entered will be displayed towards the top of your Photostockplus homepage and stock album pages. Use the space in whichever way you feel most appropriate.
      Using the small icons above the field, you can change the formatting of the text, add a Photostockplus banner to help introduce various products to potential buyers (large “B” icon), a scrolling Marquee to display eye catching messages (large “M” icon”), or even various images (picture frame icon).
      For those comfortable with basic coding and who want to add other html or flash elements, click on the “Toggle editor/raw to add HTML or flash code“ link below the field for complete control. Once in the manual HTML editor, you must toggle back to the regular editor once again for the changes to be applied.
    • Content
      This field will show beneath the “Header content” on your Photostockplus homepage only. You may use this space however you see fit. The most common and suggested use is for a short bio to give your visitors a better idea of who you are and what you do best.
      Using the small icons above the field, you can change the formatting of the text, add a Photostockplus banner to help introduce various products to potential buyers (large “B” icon), a scrolling Marquee to display eye catching messages (large “M” icon”), or even various images (picture frame icon).
      For those comfortable with basic coding and who want to add other html or flash elements, click on the “Toggle editor/raw to add HTML or flash code“ link below the field for complete control. Once in the manual HTML editor, you must toggle back to the regular editor once again for the changes to be applied.
    • Invoice Note
      The information entered in this field will show on a customer’s invoice onec an order is placed.
      Using the small icons above the field, you can change the formatting of the text, add a Photostockplus banner to help introduce various products to potential buyers (large “B” icon), a scrolling Marquee to display eye catching messages (large “M” icon”), or even various images (picture frame icon).
      For those comfortable with basic coding and who want to add other html or flash elements, click on the “Toggle editor/raw to add HTML or flash code“ link below the field for complete control. Once in the manual HTML editor, you must toggle back to the regular editor once again for the changes to be applied.
    • Slideshow Music
      Use the dropdown menu to edit the music played in the background when a potential buyer is viewing a slideshow within one of your stock albums. You can preview songs by using the “Start” and “Stop” buttons.
    • Storefront Pricing Group
      Select a pricing group from the scroll down menu to set the pricing for your stock albums. See Pricing Groups for more information on pricing groups.
    • Open Event Albums in new window
      When a visitor is on your homepage, he or she can click on event albums you have chosen to feature. Once an event album is clicked, if this option is selected, it will open a new browser window for the event.
      If you would like to disable this function and have the event page loaded within the same browser as any other internal link on a page, remove the check from this option.
    • Enable Photo Comments
      Check this box if you would wish to allow viewers to post comments on what they thought of your images.
      To view or post comments, after browsing for a specific image and selecting an image, click on the ”Post/View Comments”
    • Email me when someone posts a comment
      Check this box if you would like to receive a notice when someone posts a comment on one of your images.
      Note: At any time, you may preview what your site will look like by clicking on the ”Preview” link at the bottom of the page.
  5. To save the changes made to your website, click on the “Update Store Front” button at the bottom of the page.

Once you are satisfied with the basic customization of your homepage, there are additional options available to help you personalize your storefront and website further:



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