Using Facebook to Market Your Photo Business, Part 2

In order to have a steady stream of customers, you need to find way to market your services as a photographer. Get in with the times by promoting your photo business online in probably the most popular social networking site in the world, Facebook. We have written previously about how to use the features of Facebook for just that purpose and here are several more tips to get you going:

fb2 Using Facebook to Market Your Photo Business, Part 2Upload videos to share your ‘behind the scenes’ process – photos of how you set up your images are great but video footage of them are even better! Take advantage of the video option to share how you do your photo shoots, how you compose and light up your subjects. Video sessions are extremely popular and highly informative since clients can get to see exactly how your creative process works, from the preparations to the final result. For fans who want to learn more from you, you can also use video tutorials. There are some instructions that are easier understood when shown through a video tutorial rather than by reading them.

Build a solid client base – the strength of Facebook is in relationship marketing and less so at direct selling. Build connections and relationships with your clients and potential clients through regular interactions. You will have more success in getting sales this way plus a lot of regular and satisfied clients.

Invite people to your event by creating an event page – in case you are organizing or hosting an event for your photography business, use the Facebook event option to invite prospective and current clients. Having an event page allows you to spread the word to a large audience without much effort. It also allows others to RSVP so you know who are going and who cannot make it. This is not a substitute for formal (as opposed to virtual) invitations but it is a convenient way to make people aware of your event. The events page includes the details of the event such as date, time and location. You can also place a profile picture such as an image of the event poster. Another feature is that one can leave public comments which can be read by others and if these testimonials are positive and complimentary, then they certainly add to the appeal. You have the option to show the guest list so that others can know who else is planning to attend.

Try using the Facebook advertisement feature– with this option, you can create advertisements that appear on the pages of your target audience. This is another effective way to promote your business as well as increase awareness of your presence in the industry. Facebook does a great job of guiding you in setting up your ad campaign, and you have control over how much you want to spend to keep it running. You can set a limit to the ad budget and Facebook will stop showing your ads once you reach that limit. If it is your first time to use this feature, it would be wise to set up one advertising campaign at a time while you are learning the ropes so you can fully concentrate on it.


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Using Facebook to Market your Photo Business, Part 1

Now that the internet is deeply imbedded in the world’s conscience, it has opened the floodgates for business opportunities in the global scale. Gone are the major barriers of geography and distance, of language and cultures. The internet has brought people closer together and has kept us connected in wafb1 Using Facebook to Market your Photo Business, Part 1ys we could only imagine not too long ago. Facebook is arguably the current most popular online social networking media in the world. It is not only used to keep in touch with family and friends but also to promote and market various businesses. If you have a photography business, using Facebook’s features can greatly work to your advantage just make sure you always link back to your blog or photo website as part of your promotion.

Have a fan page and keep it updated – self-promotion is a very effective way to get your name and business known to a wide audience and you can do that by having a fan page. You can have your family, friends, clients and people with similar interests as your fans. As others notice your page in their friends’ wall, they will visit and might decide to also be a fan of yours. There are many ways you can make your fan page attractive. A big come-on would be your profile picture. You can have a picture of yourself or your business logo, or even combine the two. The image should represent your skills as a photographer. Keep this page active by posting regularly and updating your fans with what you are up to in terms of your photo business. You can post links to your blog or your website, show your latest photos, invite people to attend certain events, and the like. However, don’t post too often (such as several times a day) because too many messages can irritate your fans who might consider removing themselves off your fan list.

Fill up the info section – Facebook has an information page where you can include pertinent details about your photo business. Your potential and current clients will be sure to stop by this info tab to find out more about you, such as your website address, your blog site, your online portfolio site with www.PhotoStockPlus.com, and if you have other networking or photo sites such as Twitter or Flickr. The info page is what you would normally see when you use search engines so try to keep the details informative and concise. However, also try to keep the tone light and fun to attract prospective clients.

Use photo albums to show your sample work – it is only natural that you show off your photos in the photo album section. This is where everyone can see samples of your work, so upload and maintain a small portfolio bu talways link back to your main online gallery. Albums can be categorized so make use of this feature to keep your photos in order. Some people assume that online images are free to be used without permission and might copy your work for their own needs without your permission and knowledge. To lessen the chances that your images can be used, never upload the full resolution of your photographs. Resize the image to make it smaller but still good when viewed, such as a pixel size of 800 or less on the wider side. Also, use the ‘save for web’ option when saving your photo after post processing.

Having photos in Facebook means that you can receive comments from fans and others who are visiting your account. These comments can greatly boost your popularity and also be a venue for receiving feedback. Having a healthy interaction between you and your fans or other commentators is a fantastic way to personalize your business. They can ask you questions which you can readily answer and it is this immediate connection between people, no matter where they are, that makes Facebook the perfect avenue for promoting your photo business.


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