Using Facebook to Market Your Photo Business, Part 2

In order to have a steady stream of customers, you need to find way to market your services as a photographer. Get in with the times by promoting your photo business online in probably the most popular social networking site in the world, Facebook. We have written previously about how to use the features of Facebook for just that purpose and here are several more tips to get you going:

fb2 Using Facebook to Market Your Photo Business, Part 2Upload videos to share your ‘behind the scenes’ process – photos of how you set up your images are great but video footage of them are even better! Take advantage of the video option to share how you do your photo shoots, how you compose and light up your subjects. Video sessions are extremely popular and highly informative since clients can get to see exactly how your creative process works, from the preparations to the final result. For fans who want to learn more from you, you can also use video tutorials. There are some instructions that are easier understood when shown through a video tutorial rather than by reading them.

Build a solid client base – the strength of Facebook is in relationship marketing and less so at direct selling. Build connections and relationships with your clients and potential clients through regular interactions. You will have more success in getting sales this way plus a lot of regular and satisfied clients.

Invite people to your event by creating an event page – in case you are organizing or hosting an event for your photography business, use the Facebook event option to invite prospective and current clients. Having an event page allows you to spread the word to a large audience without much effort. It also allows others to RSVP so you know who are going and who cannot make it. This is not a substitute for formal (as opposed to virtual) invitations but it is a convenient way to make people aware of your event. The events page includes the details of the event such as date, time and location. You can also place a profile picture such as an image of the event poster. Another feature is that one can leave public comments which can be read by others and if these testimonials are positive and complimentary, then they certainly add to the appeal. You have the option to show the guest list so that others can know who else is planning to attend.

Try using the Facebook advertisement feature– with this option, you can create advertisements that appear on the pages of your target audience. This is another effective way to promote your business as well as increase awareness of your presence in the industry. Facebook does a great job of guiding you in setting up your ad campaign, and you have control over how much you want to spend to keep it running. You can set a limit to the ad budget and Facebook will stop showing your ads once you reach that limit. If it is your first time to use this feature, it would be wise to set up one advertising campaign at a time while you are learning the ropes so you can fully concentrate on it.


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Marketing Tips for Your Photography Business

Upon setting up your work scheme, it’s time to consider the best way to promote and sell your business and work. Advertising is an important aspect of any business and is responsible for generating profits for your business. Aside from advertising, you also have to place importance on building your reputation as well as researching and finding possible clients for your business. You have to allot time and energy at the beginning to market and get the word out about your business.

marketing2 by EdwinP Marketing Tips for Your Photography BusinessA proper market strategy is needed to know your main objectives to create facts about your specific target market. These include market size, sales potential, assessment of your competition, information on available competitive pricing and market practices.

To cite an example, your specialty might be nature and wildlife photography. This means your client base may consist of art directors and picture editors of travel magazines, nature magazines, basically anything related to clients who require these types of content. Start by creating a list of potential clients with this precise need and decide their levels of demand. 

Create a portfolio of your best work. It must cover the full range of your expertise and showcase your talent and versatility in your field. This will be the best example of your work for future clients and will be the deciding factor as to whether or not they will hire you.

marketing by sflood02 Marketing Tips for Your Photography BusinessPublic relations and promotional strategies work hand in hand with any budding photography business. You can organize press releases to herald any significant achievement you have accomplished in your related field. Take full advantage of social network media such as Facebook or Twitter to do some self-promotion. Create a Facebook page where a large number of people can be updated about your business all at once. It would also be a great way for you to get feedback and support from your ‘followers.’

Socialize and create a network with buyers, existing clients and potential clients. You can even offer the use of your work to any local benefit for charity or non-profit organizations. Even offer your services to teach photography short courses or tutorials to get your name out in the community.

marketing3 by wilton Marketing Tips for Your Photography BusinessAnother great way to increase publicity for your work is to give out prints of some of your images to galleries and museums. Also try to have a local establishment display your work such as a lobby or a waiting area as this would be beneficial in showcasing your talent to attract likely clients.

If your budget allows it, you can also use various advertising media to market your business.  You can try direct marketing, brochures, sponsorship and the like. This way you can reach a lot more prospective clients.

But there’s no better way to promote your business than by good old fashioned word of mouth. It’s the kind of advertising that achieves far better results in building a loyal client base based on your work. It assures you that all your clients who have spread the news of your business are satisfied customers and they freely recommend you to their friends and family. This is the most effective way of spreading the word.


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