4 Sound Ways to Get Organized with your New Photography Business

When business is paired with photography, it can be both a pleasurable experience and a challenge as well. You will no longer be taking pictures just for the pure fun of it, you now have to also think and plan how to earn from your photos and services as a photographer. A business mindset is important since without it, your sales will surely suffer no matter how good a photographer you are. Here are 4 suggestions to help you make a smooth transition from hobbyist to pro: 

working at desk by szeileng 4 Sound Ways to Get Organized with your New Photography Business1. Put your business strategy in writing- this will work as your guide to beginning, organizing and making your business grow. It will contribute in evaluating how feasible your business will be in the current market. Planning your business strategies and jotting them down will also aid in achieving your goals. This will also assist you in identifying the important economic factors of your business, it will help you recognize the financial necessities of your business, evaluate your resources, and give you the initiative to balance your means to obtain your venture capital for the business, This will lead you to You can then begin to determine the financial restrictions and status of your business. Once establishing business strategy, you can begin to identify your possible customers, establish a step by step schedule and determine reasonable fees or costs and map out your advertising and promotional campaigns. 

commercebooks by gabetarian 4 Sound Ways to Get Organized with your New Photography Business2. Determine your legal business characteristics in legal terms – every continent, country, state and city have specific rules when it comes to businesses. Depending on your locale, check the laws and bylaws of your area in relation to your business through your local county clerk. If you are not too well versed about legalities and legal jargon, you can ask for help from a lawyer or a friend or relative who can help you go over any legal issues.

3. Start a business account with your local bank – always keep business and personal finances separate. This would include debit and credit cards as well as PayPal accounts if you have any. Use a separate credit card for your personal use and for your business use. For ledger page by morrhigan 4 Sound Ways to Get Organized with your New Photography Businessusing the start-up capital for your business as the initial deposit for your business bank account, keep track of whatever the incomings and outgoings are pertaining to the business. Aside from the regular bank statements that are sent to you, it’s also advisable to keep a ledger to record your business finances.

4. Check zoning restrictions in your area – before starting your business full blast, make sure you check on the zoning restrictions in your vicinity especially if you have a home-based setup. You will be having clients over at your home for a photo session and this may be something your neighbors may consider a disturbance. 

Coming soon are more tips to help you with your new photography business. Stay on the lookout for it!


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Getting Into the Business of Photography

Just about anybody with a sharp eye for unique images, the right equipment and film and outstanding technical skills can create great photos. Making photography your main source of livelihood will take more than just knowing certain techniques and skills, you must have the proper mindset to make any business to work. For your business to be profitable and lucrative, it is also helpful to familiarize yourself with the legal, financial, administrative and marketing aspects of venturing into putting up your own photography business.

lens by manumohan1 Getting Into the Business of PhotographyPhotography is a broad and extensive professional field that can, more often than not, be very competitive. The competition spans from part-timers that freelance for the daily local newspaper to big wig photographers that command astronomical fees. One way to stand out in the crowd is to find your niche and be good at it. For example, by specializing in pet portraiture or wedding photography, there is a bigger chance potential clients will contact you since they know you are good in that particular area.

wedding by arki1 Getting Into the Business of PhotographyWorking at home has its advantages. This enables you to work on a wider spectrum of subject matter such as fashion, portraiture, underwater, product and event photography. You can also do freelance work as a photo journalist for local or national or internationally syndicated newspapers and magazines. Working in a studio also has its perks. Your equipment will not take up your home space, customers can visit your studio and you can maintain your privacy, and there is a clear delineation between life at work and life at home.

Professional photography can be generally divided into two types: assignment photography and stock photography. Assignment photography can be any form or genre of photography whether it be portrait, product, food, advertising or event photography as long as it is a project given by the client. Most of the professional photographers work on assignment because it ensures that you will get paid either before or after the shoot. This, in a way, offers more financial security.

orange11 Getting Into the Business of PhotographyAlternatively, stock photography is taking photographs on the chance the image may be sold in the future. Usually when taking the perfect picture, you take several, if not dozens, of shots of any subject. These are called surplus photos, and they can be used in a number of other things, such as for newspapers, brochures, posters, calendars, web sites and many more. To save on expenses, a lot of clients opt to use stock photos instead of hiring a photographer for just this purpose. Since stock photos are often taken in a studio, you will be working in a controlled environment compared to assignment photography and there is more time for you to get your shots just right.

Whatever type of professional photography you plan on doing, just remember that the business aspect can be consuming and hectic, and you will have to work hard at it, as much as you have been doing in trying to capture those perfect shots. 


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8 Great Ways to Sell Your Stock Photos

The digital age has paved the way for thousands of people to whip out their digital cameras and join the world of stock photography. Online photography marketplaces called ‘stock agencies’ or ‘stock sites’ host your images with the intent to sell them to customers who might need images for personal or commercial reasons. You get paid per image with the stock agency getting a certain commission. It is a very convenient setup for everyone involved, and as such, has garnered immense popularity with stiff competition as the inevitable result. The challenge for the stock photographer is to capture the buyers’ attention for more potential of a sale. Here are some great tips to help you rise to the challenge:

stock photo leaf1 8 Great Ways to Sell Your Stock Photos1. Do not scrimp on resolution – most stock agencies have a required minimum resolution size for submitted images. Even if they do not have one, always provide the highest resolution your camera can handle. All stock buyers prefer high resolution images and if your image size is small, it will most probably be ignored. After editing your shot, use ‘Save’ or ‘Save As’ instead of ‘Save For Web’ because this will shrink your image size. Don’t upsize your image, either, since this will enlarge each individual pixel and make them appear visible (pixelation.) Cropping will also reduce image size so avoid it as much as possible.

2. Decide whether to sell macrostock or microstock – there are two kinds of stock sites, namely macrostock and microstock. Macrostock images can be resold to various buyers, with the photographer deciding the price, ranging from a few to hundreds of dollars. The tricky part is to know how to reasonably price the images. One image can earn you a lot of money but sales may occur only once or twice a month. Microstock images, on the other hand, are usually sold for a few cents but there is a much bigger potential for more buyers. Due to volume buying, an image being sold for 25 cents can quickly accumulate a lot of money.

3. Look at your images from a buyer’s perspective – you might believe that all the shots you are uploading as interesting and saleable. Before you begin submitting dozens of photos of your family vacation or your pets, think first if people would want to buy them. Just because you find them pretty doesn’t mean others will find use for them.

4. Check out what’s popular – go to the community or forum pages of well known stock agencies and find out what the current trends are. They usually post suggestions to members as to what the buyers are looking for and this information would be greatly beneficial. Browse over member threads who also often discuss what themes or categories are most often used. You do not necessarily have to be a member of the stock site to read forum threads unless you want to write a comment. Stock sites also regularly post the most popular images of members and you can learn about sought after images based on these.

5. Have a wide range of subject matter – a common mistake people commit when uploading images is to upload the same subject in angles or positions that look similar to each other. Another error is to submit the same image in different treatments such as black and white, full color or sepia toned. Buyers can get easily bored looking at these photos, especially when they are presented side by side. Prune your choices and try to submit only your best two or three of the bunch. Also remember that there are many image categories and you should not limit yourself to only a few. The more image variety you can offer, the more chances of a sale.

macaroons close up 8 Great Ways to Sell Your Stock Photos6. Have a specialty – with hundreds of subject matter and thousands of photographers to shoot them, it’s no wonder that competition in stock photography is intense. By finding your own specialty or niche, and concentrating on being good at it, you can build a name for yourself in that specific area. What this does is it makes buyers easier to find you and it also gives you an advantage over others in that niche. Whether it is baby portraits or abstract background images, once buyers know you are a cut above the rest, they will keep coming back for more.

7. Be critical of your work – it is only natural to be protective of your own images. After all, you conceptualized them and spent time and effort shooting them. However, you cannot afford to be sentimental once you decide to upload them for selling. Microstock agencies have reviewers who pore over every single image to make sure they meet the site requirements. If they reject your work, learn from the reasons they give. Some stock agencies might allow you to submit whatever image you like. If no one buys your image for months, learn from that lack of response, as well. Be objective with how you see your images. Buyers will not care how hard it was for you to get that shot or how much you love it. If it’s not good, be the first to acknowledge that and do something about it; either find a way to improve it or do not submit it at all.

8. Inspect your image prior to submission – always always (did I mention always?) go over your image with a critical eye before you submit it to the stock agency. Look for photographic imperfections such as the appearance of dead pixels and sensor dust, oversharpening, unintended noise or grain, and awkward compositions. Stock reviewers might reject your photo in the first instance, and buyers certainly are expecting perfect stock images. Anything less will put them off from buying your image.


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Keyword Optimization 2: Using Keyword Tools to Organize Your Image Files

Can you imagine sorting through the thousands of photographs you took over the years just to find that one specific picture? That could take you hours or even days without the use of keyword tools. It would be an exercise in frustration.

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Keyword Optimization Part 1: Choosing the Right Keywords

In today's day and age everything information based can be easily accessed using just our fingertips and the click of a mouse. It's easy to say that we have never been more in touch with people wherever they are located as long as they have internet access.

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15 Stock Image Ideas That Sell!

If you are shooting images to sell, you will want to think of business images and images of people as some of the best performers. Here are some ideas to inspire your next shoot.

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Pro Marketing Tips to Help Boost Sales

Selling prints and photographic gift items with our online system is easy, but proper marketing will make a huge difference to your bottom line. We would like to share some tips to help make your gallery sales soar.

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5 Tips to Help you Sell More Stock Images

Uploading and selling stock with the photostockplus.com complete online sales solution is an easy way to turn a profit from your images.

We have buyers interested in a variety of styles, qualities and subject matter. With photostockplus.com you have the freedom to decide what photos to sell and how much to charge for them. We promote your work to our buyers and bring you sales while leaving you in control of what to sell and for how much.

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Photography Selling Tips

1. Email collection
Collecting emails at events with one of our email collection form or by adding a mandatory email login on your site provides you with a data base of leads. Marketing to these people with email is an amazingly effective way to get more sales.

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Things to Consider When Selling Stock Images

Images of people – These images can be excellent for editorial use but are more challenging to sell for commercial purposes without releases. Whenever possible you should always get a release.

Images of public property – Again, same as above will likely apply.

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