4xD Digital Print

Unlike traditional 35mm film, which captures images in a 2:3 aspect ratio, most digital cameras (except Kodak models) capture images in a 3:4 aspect ratio. In order to fit a 3:4 aspect ratio digital image into a standard 4×6 print (based on film's 2:3 aspect ratio), 11% of the digital image is cropped as shown at left. Our new 4XD format is tailored for digital images. The new format is based on 4 in. x 5.33 in. print paper and provides a full dimension digital print, the way you captured it, unmodified. (If you have edited, cropped or adjusted your image in any way, its new aspect ratio will affect the outcome of the printing)

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